[Palm Beach, Florida - May 6, 2024] - Alta Senior Living proudly welcomes Jason Nieves as the Vice President of Marketing and announces the internal promotion of Marisa Rossetti to the role of National Vice President of Sales. These strategic appointments further solidify Alta Senior Living's commitment to excellence and innovation in the senior living industry.

Jason Nieves - Vice President of Marketing:

Bringing over 15 years of invaluable expertise in Senior Living, Long Term Care, and Post-Acute Care, Jason Nieves assumes the role of Vice President of Marketing at Alta Senior Living. With a proven track record of devising innovative campaigns and driving brand and community growth, Jason is poised to lead Alta Senior Living's marketing initiatives to new heights.

Prior to joining Alta Senior Living, Jason held pivotal leadership positions, where he showcased his expertise in developing comprehensive marketing strategies, leading cross-functional teams, and harnessing data-driven insights to enhance performance. His accomplishments reflect his commitment to excellence and innovation in the senior living industry.

Jason holds a Master of Business Administration degree from The University of Tampa, underscoring his dedication to learning and professional development. Additionally, he maintains an active Nursing Home Administrator license in the State of Florida, highlighting his deep understanding of regulatory frameworks and industry best practices.

"We are thrilled to welcome Jason Nieves to the Alta Senior Living family as our new Vice President of Marketing," said Sean O’Malley, National Vice President of Operations. "His wealth of experience, strategic vision, and passion for enhancing the lives of seniors align perfectly with our mission at Alta Senior Living. We are confident that Jason will play a pivotal role in driving our marketing efforts to new heights and further solidifying our position as a leader in the senior living industry."

Marisa Rossetti - National Vice President of Sales:

Marisa Rossetti's promotion to National Vice President of Sales reflects her outstanding contributions and dedication to Alta Senior Living. With a career spanning 17 years in the senior living industry, Marisa has excelled in various roles, starting from line staff as a teenager to assuming leadership positions in sales and operations.

Marisa's journey exemplifies resilience, determination, and a deep commitment to serving seniors and their families. Her expertise in dementia care and her success in transitioning communities to higher levels of care have been instrumental in Alta Senior Living's growth and success.

"We are thrilled to announce Marisa Rossetti's promotion to National Vice President of Sales," said Sean O’Malley, National Vice President of Operations at Alta Senior Living. "Her wealth of experience, leadership acumen, and dedication to excellence make her the ideal candidate to lead our sales efforts nationally. We congratulate Marisa on this well-deserved promotion."

These appointments underscore Alta Senior Living's dedication to fostering talent, driving innovation, and delivering exceptional care and services to seniors and their families nationwide.

For media inquiries or further information, please contact: [email protected]

About Alta Senior Living
Alta Senior Living is a premier senior living operator dedicated to providing exceptional care, vibrant lifestyles, and unparalleled experiences for seniors and their families. With a commitment to innovation, compassion, and excellence, Alta Senior Living strives to enrich the lives of residents and create meaningful connections within our communities. Discover more about Alta Senior Living at www.altasenior.com.

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