Smart Speaker Market by Type (Display and Non-display), Audio Output Mode, Portability, Wattage, Distribution Channel (Online Retail and Offline Retail), Application (Personal Usage and Commercial Usage), and Geography - Global Forecast to 2031,’ we illuminate the trajectory of this dynamic industry.
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Projections from Meticulous Research® anticipate the global smart speaker market to ascend to $48.8 billion by 2031, exhibiting a robust CAGR of 18.6% from 2024–2031. Concurrently, in terms of volume, this market is poised to burgeon to 143.1 million units by 2031, registering a steady CAGR of 3.6% from 2024–2031. The ascendancy of the smart speaker market is propelled by the burgeoning prevalence of smart homes, the proliferation of versatile devices, and the escalating demand for voice-activated solutions. Nonetheless, challenges such as connectivity limitations pose restraints to market expansion.
Moreover, the discernible consumer predilection for cutting-edge technologies and the burgeoning demand for display-oriented smart speaker solutions present promising avenues for market proliferation. Yet, impediments like the nascent stage of voice user interfaces (VUIs) and apprehensions regarding privacy and security encumber market growth.
Pivotal trends such as advancements in natural language processing (NLP) and the accentuated focus on multi-room audio and smart displays underscore the dynamism of this domain.
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Diving deeper, the report segments the global smart speaker market meticulously based on type (display and non-display), audio output mode (stereo and surround), portability (wired and wireless), wattage (up to 99W, 100W to 199W, 200W to 499W, 500W to 799W, and more than 800W), distribution channel (online retail and offline retail), and application (personal usage and commercial usage). Additionally, it comprehensively evaluates industry competitors and conducts a granular analysis at both regional and national levels.

The audio output mode delineates into stereo and surround segments, with the latter projected to command a substantial 77% share of the global smart speaker market in 2024. The ascendancy of surround smart speakers is attributed to their hands-free functionality and delivery of premium audio experiences, catering to discerning audiophiles and enthusiasts alike. This segment is poised to exhibit the highest CAGR during the forecast period, propelled by relentless innovation within the tech sphere.
Furthermore, within the realm of type segmentation, non-display smart speakers are expected to dominate the market landscape in 2024. Factors such as streamlined manufacturing processes, resulting in competitive pricing, and seamless voice interaction underscore their appeal, particularly for budget-conscious consumers and multitasking scenarios.
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On the flip side, the display segment is slated to manifest the highest CAGR, driven by the augmented functionality and enriched user experience conferred by smart displays. These multifaceted devices not only enhance visual entertainment but also serve as central hubs for smart home management, offering a nuanced and intuitive interface.
In terms of portability, wireless smart speakers are slated to seize an imposing 84% share of the market in 2024, propelled by factors such as enhanced voice recognition technology, expanding IoT ecosystems, and the burgeoning demand for premium audio content.
Geographically, North America is anticipated to lead the charge, buoyed by a proclivity for convenience-oriented innovations and early tech adoption. However, Asia-Pacific emerges as a veritable hotspot for market expansion, propelled by a confluence of factors including technological advancements, robust consumer electronics production, and burgeoning purchasing power parity (PPP).
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