Before becoming the out-and-out car detailing products manufacturer, Auto Finesse provided valeting services in its initial days from 1999 to the early 2000s. The company launched their range of car detailing products in the spring of 2011. The limited edition range was available as an exclusive side-sale for customers who hired their auto detailing services. By 2010-12, their catalogue expanded from basics to more advanced-level formulations to clean your car, along with their detailing accessories and microfiber cloth.

Right from the beginning, the brand has explored ways to make more sustainable products and a wide range of car cleaning kits. They have tapped into biodegradable chemicals that have low toxicity. pH-neutral formulations, citrus-based powerful agents and biodegradable silicon dioxide are some of the chemical components that the brand widely uses.

Recently, Auto Finesse launched its Euro-wide website and distribution hub in Münk, Germany, to serve European customers exclusively. Stakeholders opened up to press conferences and began talking about their sustainability quotient.

“We at Auto Finesse have been experimenting with different formulations to bring you the most effective solutions that are also gentle on your vehicles and the planet,“ said the Marketing Head of Auto Finesse at their recent event to launch their European distribution hub. “Whether you are a car owner or a car valet company, get a wide range of car care kits and standalone products to suit all kinds of applications sustainably.”

Vehicle Shampoo with pH-neutral Formulation

Auto Finesse widely uses pH-neutral solutions for their car shampoo and car leather cleaner ranges. Products like the Lather car shampoo and Revolution alloy wheel shampoo use highly concentrated lubricants and offer supreme swirl-free washing. The brand also encourages the “two-bucket” car washing technique that saves water.

“Lather doesn’t polymerise. It is a stable chemical with very low toxicity. It is a biodegradable solution, which means there are no environmentally hazardous marine or substance pollutants in it,” confirmed the production manager at Auto Finesse at the same event.

The big draw about these products, whether it is their entire exterior car care wheel cleaning kit or Iron Out fallout remover, is that they are all based on pH-neutral formulations. Most of the Auto Finesse products comply with the “biodegradability criteria” put down by EC Regulations.

Aqua Coat — SiO2-based Hydrophobic Rinse

This hydrophobic rinse is the best way to apply ceramic paint protection to your car exteriors. Simply spray it on and watch it bond instantly to the surface, forming a protective layer that will last up to 3 months.

The formulation of this product is based on silicone dioxide (SiO2), which is sourced from natural rice straw ash, commonly found in natural quartz. It is one of the prime components found in glass. It is safe and gentle but powerful enough to give your paintwork and other parts of the car exterior ultimate protection.

The Anniversary Car Detailing Kit

Auto Finesse has completed its 20 years as a company. Setting sail in 1999 as a humble car valet company with a handful of products, it has developed into a multinational brand today. To commemorate the occasion, the company launched their exclusive “Anniversary Kit” in 2019.

Neatly organised in a vintage-themed wooden box, this is the best car wash kit in their catalogue. The components in the kit include the best of their car shampoo, pre-wax cleaner, car wax and gloss enhancer. With a dilution ratio of 2000 to 1, it offers the best car-leaning properties and sustainability possible by combining the best ingredients in the best possible blend. It is a limited edition product, with only 500 kits available.

Even if you cannot collect this kit, the fact remains that Auto Finesse is the most responsible car detailing products manufacturer in the UK. You can get all their products on the international website, or switch to the EU-wide website for a more EU-exclusive shopping experience.