Organic personal care products are majorly composed of plant based ingredients, which originate from herbs, roots, fruits, flowers, and seeds. For instance, aloe vera gel, wheat germ, and essential oils including chamomile and geranium are most widely used plant-based ingredients in personal care products. Organic personal care products eliminate the usage of synthetic chemicals such as sulfur, parabens, phthalates, aluminum salts, and diethanol amine (DEA), which are extensively used in conventional personal care products.

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Phytosterols are found in fatty tissues of plants and they are associated with various skin and hair care benefits. Phytosterols, provide protection to skin against premature aging and helps improving dry skin conditions by reducing transepidermal water loss (TEWL) in addition phytosterols are also used in hair thinning and hair loss treatments as it helps increasing the androgen level which is responsible for hereditary hair loss.  Owing to these benefits, phytosterols are gaining traction in cosmetic industry. For instance, soy phytosterols are extensively used as an active ingredient in creams and lipsticks. Increasing awareness regarding the benefits of these botanical ingredients in personal care products is propelling the market growth. Furthermore, growing disposable income, increasing personal care product spending, and rising consciousness regarding aging and personal appearance are some other factors contributing to growth of the personal care products market. Furthermore, governmental regulatory bodies such as Food and Drug Administration (FDA), is restricting the use of harmful chemicals in cosmetics under various regulations such as 21CFR700.15, 21CFR700.19 and 21CFR 700.11. The restricted use of chemicals in personal care products is supporting the use of organic ingredients in personal care products over synthetic chemicals, thereby aiding to market growth.

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