Blijdorp (https://diergaardeblijdorp.nl/), a leading zoo with a strong focus on species conservation and ecological restoration, recently announced their renewed mission. With this, they reposition themselves as an impactful organization actively contributing to biodiversity conservation and ecosystem protection. In line with this shift towards a more impact-focused approach, Blijdorp has appointed the Rotterdam-based digital agency DPDK (https://dpdk.com/) as their strategic partner. This collaboration signifies Blijdorp's commitment to implement digital innovations and to undergo a comprehensive transformation in positioning and branding.

DPDK, with their profound expertise in digital strategy and customer experience, plays a crucial role in this transition. Their knowledge is utilized to help Blijdorp effectively communicate and integrate their sustainability mission into all aspects of the organization. This involves developing strategies to provide visitors with a more intense and educational experience while ensuring stronger personalization of interactive experiences. Thus, DPDK strengthens Blijdorp's efforts in species conservation and ecological restoration, fostering deeper awareness and greater public engagement.

The collaboration between DPDK and Blijdorp will also focus on attracting and engaging younger generations, as well as enhancing business relationships through innovative digital solutions. This approach includes not only customer-oriented projects such as the new brand identity and positioning, an introduction campaign, the revamped digital platform (diergaardeblijdorp.nl), and an improved mobile app. It also involves initiating and reinforcing B2B partnerships through an integrated CRM system. This strategic expansion enables Blijdorp to expand their network of like-minded organizations and collaborate on shared goals in the areas of nature conservation and sustainability.

In the next phase of their partnership, DPDK and Blijdorp will concentrate on increasing engagement with the zoo's renewed mission. This will be achieved through innovative design and content strategies aimed at actively involving visitors, with the goal of achieving a greater impact both within and outside the park.

For more detailed information about Blijdorp's transformation and this innovative partnership, we refer you to the recently published whitepaper (https://dpdk.com/whitepaper/zoo-conservation-icon-blijdorps-transformative-journey-sustainable-future), which delves deeper into the strategic approach and the projects undertaken in the context of this collaboration.