One of the most effective ways to implement our digital marketing plan is to define, according to our objectives, the types of digital media that we will use. In this blog, we will show you how to create an optimal Dental marketing social media, in terms of frequency, reach and budget distribution of your campaigns, so that your results are more highly effective and translate into an increase in the number of patients in your dental clinic.

It's important to keep in mind when thinking about your marketing actions that around 55% of your website traffic comes from organic sources , such as searches on Google or other search engines. In order of importance, it is followed by paid traffic which comes mainly from your Google Ads campaigns and represents approximately 17% of the total. Finally, the remaining percentage corresponds to the organic traffic that is generated in your social networks, mass emails, banners, etc.

In our previous blog “ Digital Marketing in the dental clinic: How to create a digital campaign that works? ” We told you about SEO and SEM and how to optimize them to obtain the best results. Today we are going to tell you how social media marketing can help you achieve your goals, we will also see the importance of having a good profile in Google My Business and being geolocated and, finally, we will show you the factors that you must take into account when creating a An Email Campaign That Works Let's Get Started!

Social networks in the dental clinic

Surely you are familiar with the concept of social media marketing, which is the use of social networks in order to commercially connect with your audience and maintain a relationship with them. But how to choose social networks for your dental clinic? This will depend on your goals and the audiences you want to reach. Do you want clues?

In the case of dental clinics , the most complete and adaptable social networks for your purposes are Facebook and Instagram , since both are capable of achieving great reach, generating activity, conversions and engagement . It is important to use them together and they are complementary, they will allow you to reach different demographic segments.

Facebook : With this social network you can reach people from the age of 25 and you can use images, videos and also links, which will be very useful in driving traffic to your website. Facebook will allow you to build relationships with your audience, share your blog posts, showcase your services, and build brand loyalty.

Instagram : It differs from Facebook mainly because it is more visual and will focus on a younger segment, usually between 18 and 35 years old. This social network will also allow you to build relationships and generate leads , but you will also be able to generate closer interaction with your audience through the use of stories and reels . Feel free to use them and let your creativity run wild.

There are also other networks that, while not driving a large amount of traffic to your website, can be helpful in generating more brand awareness. This is the case of Youtube , which above all gives scope and has the particularity of concentrating audiences of all ages. This social network is not intended to promote interactions with the audience, as is the case for Facebook and Instagram, but you can use it to inform your patients on a certain subject and they will thank you for it. Youtube, no doubt, brings a lot of value to your dental clinic.

If you plan to share more elaborate content with your audience, such as blog posts, eBooks or news, the social network that your dental clinic cannot miss is Twitter , which has a great capacity to drive traffic to your website. This network, like Facebook, will help you achieve your reach, activity, and conversion goals focused on a segment of people typically over the age of 25.

WhatsApp Business deserves a mention as a must-have for your dental clinic because in recent years, it has become a primary means of communication for most people. WhatsApp Business will help improve communication between your clinic and your patients. But what makes WhatsApp Business different from normal WhatsApp?

Basically, a business account allows you to have a profile where you can put data like your website, email address, address, phone, hours, etc. and you can also send messages automatically or schedule automatic replies. Do not forget that people attach great importance to immediacy and that this is one of the main assets of this means of communication. Do not delay in responding to your messages. The advantages of WhatsApp Business for your dental clinic are many and, in addition, it is free.

As a general rule, only choose networks that you can manage, as it is important to always keep them up to date and give a good image to your audiences. If you are considering LinkedIn as a professional network for your dental clinic, it may not be the most suitable for attracting patients, although personally it is always good to be present to be aware of the news of your industry and networking .

Your dental clinic on Google My Business

When the services provided by a business are face-to-face, as is the case in dental clinics, Google My Business is a staple. This free Google tool will allow you to have greater visibility on the web and it will be the first thing users will see when they search for you on Google, so it is important to have a complete, well-configured and always up-to-date profile. up to date.

On Google My Business, you can include information such as your clinic's name, description, address, hours, images, and more. Besides that, there are two very important reasons to use this tool:

Your dental clinic will be able to receive user opinions : thanks to the opinions of your patients, you will be able to know your strong points and your points to improve. Reviews are public and anyone can see them, is that a downside? It's not if you're sure about the quality of your service, but we know mistakes can always happen or that no matter how hard you try to deliver high quality service, there's always the possibility to receive a bad review, therefore we advise you to respond to all reviews, good or bad, with your thanks, understanding and strong commitment to improve in the event of a review.

Dental Tip : Ask your patients for reviews, they'll be happy to say good things about you, but that probably hadn't occurred to them.

Your dental clinic will be geolocated : That is to say, it will be visible on Google Maps and in search results for your region. When someone near your clinic puts "dental clinic" on Google, you will appear on the map as a nearby facility and your profile and ratings will be displayed.

Email Marketing in the Dental Clinic

Continuing with digital channels, we can't stop mentioning eMail marketing as one of the most effective. Through this channel, you will be able to reach a wider audience as well as specific groups.

To use this channel, it is essential that you build your own database from leads obtained through your website, your social networks and your own patients. It is also important that from the beginning you can segment them according to their interests or needs, this will allow you to be more successful in the type of content you send them. For example, if you write a blog about brushing techniques for children and send it out in a newsletter, it will be more popular with your patients who have young children.

Running a successful email marketing campaign is challenging, not because it's hard to do, but because every detail counts to grab attention among the multiple emails that come in the box. Reception. But don't worry because we'll leave you some tips for success:

The first thing you must take into account is the existence of laws that regulate the use of personal data for sending commercial communications . In very general terms, these laws call on us to be very careful in the way we collect data, to be clear and transparent and to always ask for the consent of the person to receive commercial communications.

Thanks to all this, we can now launch our e-Mail Marketing campaign and for this we will take into account:

• Email sending software or platform
• Collect data and create mailing lists
• Types of emails you can send
• What formats to use in our emails

1. Software or platform for sending emails

Our first piece of advice is not to use your personal or corporate account to send emails directly from your inbox, as usually ISPs (Internet Service Providers ) monitor large volume mailings and if they are assigned to email marketing campaigns, they can blacklist all emails from your clinic, therefore, they will go straight to spam .

It is best to always use suitable mailing platforms or software to work with large lists, have the ability to segment audiences, automate many of their processes, and get statistics that allow you to measure your results. Most of them have both free and paid versions, mainly depending on the number of subscribers and options available. Some of the best known are: Mailchimp, MailerLite, Sendinblue and Benchmark.

2. Collect data and create mailing lists

Having a list of subscribers takes dedication. In the case of a dental clinic, we recommend that you ask your patients directly if they would like to receive emails and updates from your clinic and add them to your list with their consent. The more present you are in the lives of your patients, the more likely they will be to recommend you to their closest circle.

Another way to get subscribers, potential new patients, is to put subscription forms where we provide valuable information, blog post, webinar, app, discount coupon, etc. The person will leave their data and consent in exchange for something and will be more willing to receive your information. In this way, we will build lists of people who are really interested in our clinic and, above all, who have authorized us to send them emails. Adhering to these premises decreases bounced deleted, unlisted emails and increases your service's open, click through, and purchase intent rate.

3. Types of emails you can send

The type of content you send to your subscribers determines the success of your email marketing campaign. Your content must be relevant to your audiences, some examples:

• Welcome: We can thank our patients for their trust
• Confirmation of appointment
• Reminders for appointments or periodic check-ups
• Surveys: ask patients to rate the quality of service
• Tips on oral care
• Post-procedure instructions
• Newsletters with useful content, resources, tips
• Offers: It is always better to accompany them with content that brings value


4. What formats to use in our emails

Try to remember what you are doing when you receive an email from a company. Do you read it or just watch it? Or do you send it straight to the trash? We know it! It is difficult to capture people's attention, especially in an overstimulated world where we have lost the capacity for wonder. So how do we get the attention of our audiences?

Create an engaging subject: This is perhaps the most important part of your email because its sole purpose is to open it. For which it is necessary, in a few characters, to be direct and concise. Do not use unnecessary characters, for example "Good news!!!" and don't use words that could be considered spam, e.g. "free". Inspiring curiosity in a nutshell can be quite the challenge.

Use a descriptive sender and if you want "more human”: your audience will be more receptive to senders if they understand what they are, if your dental clinic is called "The tooth" and he is your sender.

Read More: Dental internet marketing services

Use images, graphics and not just plain text: Colours and shapes are more attractive than plain text, that's a fact, but be careful not to overdo it, using lots of graphics can make your mail very heavy, difficult to load or could be classified as spam. Always finding the balance is the best option, neither boring nor overloaded. Same with the text, if you are going to send a blog post, don't put it in its entirety by mail, you can only say what it is about briefly and put a link so that it can be read on your website. Also, remember that your emails should be responsive, i.e. they should look good on the computer.

Dentist Wiz

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