Instagram provides a spectacular segmentation towards your final client, it makes you participate in the content and above all, it makes you reach the public in a different way: Entering it through the eyes.

Instagram already has 300 million active users per month, has multiplied by 15 the participation of users against Facebook, and by 40 compared to Twitter.

What is the best way to maximize your efforts on Instagram?

• Post regularly to keep your followers engaged.
• The photographs are 26% more attractive than Instagram videos.
• The photographs in which a person appears, work 32% better than the images in which people do not appear.
• Do not use more than 5 hashtags to not saturate the user with irrelevant information. Check out our post on tools to monitor a hashtag.
• The use of the Mayfair filter increases user participation by 2 %, compared to other filters.
• The use of images of real people who make use of the product you want to promote, increase participation by more than 30%.

What tools can we use to better manage our Instagram account?

Manage your Instagram account with Iconsquare, which allows you to see all information at a glance. It is an analytical tool that, in addition to analyzing results, adds features such as managing the activity and participation with your community. Within the tool you can see the people who connect, comment, share, delete and add new followers, etc. We can see the growth of followers and the participation of the content, as well as manage to watch the most recent comments, etc.
Pro tip: https://instadownloaderpro.com/ will help you to save your competitor's stories from Instagram.

Share your followers' content with tools such as Repost, an external application that allows you to browse the content of your Instagram, and republish that content that interests you, giving prominence to the person who uploaded the image. You can like, comment or republish an image to share among your users.

How to turn your users into potential customers?

Make them feel a need: If you launch a product on your Instagram account, emphasize that it is a unique product if it comes with a discount for a certain number of customers who are the first to buy the product.
Highlight the new products: Whenever you have a launch, upload it, or its construction process to see step by step how it is being designed. You will surely have several users who are looking forward to seeing it and having it in their hands.

Make a repost of your customers: Is there a customer who has uploaded a funny photo with your product? Replenish him and let him see what is important in your community. This simple gesture helps to retain the user and create a more direct link with him.

Share, connect, and interact: Once you have uploaded your photos, add a link to your store, respond to comments and use hashtags, to get broadcast on other networks such as Facebook and Twitter.

Not everything is the product: A brand is nobody without the team that creates it. This resource also builds the brand. Show your staff and share how you create what you do. This will give you more information about the experience of buying your items.

And always remember, that you are in the social network that you are, it is about talking with your users, of providing them with valuable content and that we have already passed the era in which the brand was the protagonist. Now the user is everything.