Entropik Launches AI Creative Insights to Help Brands Predict Winning Ads Before They Spend

Why it matters

Most ads still launch on gut feel. Traditional ad testing is slow, costly and hard to run across many versions, and results often arrive too late to change the work. AI Creative Insights gives teams clear answers before launch, so budget goes to the ads most likely to work.

What it does

AI Creative Insights uses Entropik's facial coding and eye-tracking research to show teams:
• Where people will look first, and what they might miss
• How people will feel, moment by moment
• How well the message, brand and product come through
• What to change to improve results
Teams upload a creative, review the predictions, make the fixes and launch with confidence. They can also test against synthetic audiences to see how different customer groups may react.

Results

Entropik reports 95% predictive attention accuracy, 32% lower testing costs, 4X faster research and a 40% lift in click-through rates.