Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:


To analyze and forecast India cinema advertising market size.
To define, classify and forecast India cinema advertising market on the basis of running time, region and company.
To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of running time – Under 30 Sec, 30 Sec to 60 Sec, 60 Sec to 90 Sec and Above 90 sec.
To analyze and forecast the market share, in terms of value, for cinema advertising with respect to region, namely North, East, West and South.
To identify tailwinds and headwinds for India cinema advertising market.
To strategically profile the leading players which are operating in India cinema advertising market.

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India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of cinema hall chains. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings and regional presence of all major cinema chains in the country.

TechSci Research calculated the market size for India cinema advertising market using a bottom-up approach, where cinema chains’ value shares data for running time (Under 30 Sec, 30 Sec to 60 Sec, 60 Sec to 90 Sec and Above 90 sec) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective cinema chains to arrive at the overall market size. Various secondary sources such as directories, databases such as company annual reports, World Bank, Ministry of Corporate Affairs, Film Federation Of India, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.

Key Target Audience:

Cinema chains
Advertisement agencies
Organizations, forums and alliances related to cinema advertising
Government bodies such as regulating authorities and policy makers
Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Advertisement agencies, cinema chains and other stakeholders. The report also provides useful insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India cinema advertising market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

Market, By Running Time:
Under 30 Sec
30 Sec to 60 Sec
60 Sec to 90 Sec
Above 90 Sec
Market, By Region:
North
West
South
East
Market, By Company:
PVR Limited
INOX Leisure Ltd.
Cinepolis India Private Limited
Miraj Entertainment Limited
Others
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India cinema advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]