The distributor is the foundation of the FMCG industry. In most cases, the FMCG distributor has exclusive rights to distribute a specific range of items in a specific geographical area. He will be in charge of product distribution, market coverage, and retail penetration. A distributor is occasionally assigned to serve a specific clientele base, such as canteens, hotels, and restaurants.

Some of the roles that a distributor plays in the FMCG channel are listed below:

He buys/stocks things in bulk from manufacturers and distributes/sells them in small quantities to merchants.
He accepts orders from institutions and shops and guarantees that products are of high quality and delivered on time.
He manages product supplies and the needs of shops through their own inventory.
He provides the necessary financing to allow credit to be extended to the retail sector.
He grows the retail market (by opening more locations) and the retail penetration of diverse products.
He engages in field-level marketing initiatives such as in-store and H2H (Human to Human promotion), among others.
He aids in the reduction and resolution of consumer complaints.

So, in essence, it was the distributor's broad role in the FMCG industry. It is a profitable alternative to becoming a distributor of FMCG products. Begin your search for possible brands right away!