Houdini Sportswear Unveils Its Next Evolution: Sustainable Design Meets Urban Performance

ARYS Store Welcomes Houdini Sportswear: Sustainable Performance Meets Urban Design

Founded in Sweden, Houdini Sportswear is known for its pioneering approach to circular fashion, creating high-performance garments that are fully recyclable, durable, and designed for active lifestyles. From mountain trails to city streets, Houdini blends technical precision with minimalist design — values deeply aligned with ARYS Store’s mission to unite functionality, mobility, and sustainability.

The new Houdini Sportswear collection is now available online at arysstore.com
and in-store at ARYS Store Berlin, featuring key pieces like the Power Houdi, Mono Air Jacket, and MTM Pants.

Each item showcases Houdini’s commitment to eco-design — using renewable fabrics, closed-loop production, and timeless silhouettes that perform equally well in nature or the city.