Imhoff Describes Yellowfin Collaborative Business Intelligence as Incredible

Posted July 31, 2013 by associate14

Renowned independent Business Intelligence (BI) analyst, Claudia Imhoff, has praised global BI and Analytics vendor, Yellowfin, in a one-on-one interview developed as part of a Boulder BI Brain Trust (BBBT) briefing.

Melbourne, Victoria, Australia, July 31, 2013 -- In particular, Imhoff highlighted the vendor’s efforts to integrate Collaborative BI features and functionality capable of facilitating better, faster collective organizational decision-making.

The entire interview between Yellowfin CEO, Glen Rabie, and Imhoff can be listened to here:

Imhoff: “I think that the workforce that’s coming into our companies today, and in the next five years, will be much more collaborative in nature – it’s how they’ve grown up. I hope that we embrace that kind of change in our workforce; that we do actually promote that type of collaborative capability”.

Rabie: “From a Yellowfin perspective, we’re pretty much betting the house on that. But I’m going to say it a little differently. I‘m going to say that if organizations want to attract the workforce of today, they’re going to have to be collaborative."

“So when we started Yellowfin, somewhere in the middle there, we started talking about the consumerization of IT, and the fact that interfaces had to become simpler and more user-friendly."

“But, I’d say equally that the whole collaborative aspect – the way people work, the way people will engage with data – that’s the bit that needs to be addressed. And, we may or may not have it right, but the reality is that with every release we continue to refine it and work with our key customers to understand how people are using [BI] and collaborating internally."

“… the challenge I have, again, for the industry is to talk about how [BI] actually involves people. At what point are people a part of the discussion and the process? How do they engage and collaborate? How do they actually work together with the technology? The question is how can we still make room and understand the important role that people play [in the decision-making process].”

Imhoff: “At least from my perspective, I think that Yellowfin has an incredibly bright future, I think you’re on track. I think you’ve got a really good handle on what we need – you’ve just got to convince the rest of the world!”

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and Analytics software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact: Lachlan James, Yellowfin Communications Manager, on +61 03 8617 4954, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria, Australia
[email protected]
-- END ---
Share Facebook Twitter
Print Friendly and PDF DisclaimerReport Abuse
Contact Email [email protected]
Issued By Lachlan James
Phone +61-03-8617-4954
Country Australia
Categories Business
Last Updated July 31, 2013