The AR and VR in Education Market is expanding rapidly; it was valued at USD 3.8 billion in 2023 and is expected to reach USD 14.2 billion by 2028, representing a strong CAGR of 29.6%.

The revolutionary effects of virtual reality (VR) and augmented reality (AR) technology on education are the main drivers of this rise. Through immersive visualisation, these technologies enable improved learning experiences that promote a deeper comprehension of difficult subjects. The demand for devices in the education industry is expanding due in part to the ongoing innovation and spread of AR and VR technology. Students are studying in dynamic and engaging surroundings thanks to the revolutionary ways that augmented reality and virtual reality are being incorporated into educational settings.

Sony Group Corporation (Japan), HTC Corporation (Taiwan), Meta (US), Google (US), Microsoft (US), Panasonic Holdings Corporation (Japan), Vuzix (US), Cornerstone OnDemand, Inc. (US), Lenovo (Hong Kong), Anthology Inc. (US), Dell Inc. (US), IBM (US), Cornerstone (US), Oracle (US), Edvance360 (US), Electa Communications Ltd (Canada), BrainCert (US), SkyPrep Inc (Canada), Impero Solutions Ltd. (UK), WizIQ (US), BigBlueButton Inc. (Canada), Digital Samba (Spain), TutorRoom (Taiwan), Wikitude (Austria), PTC (US) are some of the key players in the AR and VR in education market. These players have adopted growth strategies to retain their presence in the AR and VR in Education Market. Product launches and developments have been the most dominating strategy adopted by the key players from 2020 to 2023 to help them broaden their customer base.

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SONY GROUP CORPORATION

The worldwide technology and media giant Sony Group Corporation is deeply engaged in the research, development, design, production, and retailing of a wide range of electronic instruments, gadgets, and equipment for use by industries and consumers alike. With its primary production sites located in Asia, Sony Group has made a name for itself as a major player in the international market. Apart from its primary electronic activities, the corporation dives into other industries, such as financial services, which includes both life and non-life insurance businesses. Furthermore, Sony Group is heavily involved in network services and advertising agency companies in Japan, demonstrating its broad and complex reach within the sector.

The Game & Network Services, Music, Pictures, Entertainment, Technology & Services, Imaging & Sensing Solutions, and Financial Services are the discrete reportable sectors into which Sony Group Corporation strategically divides its business operations. The Sony Group successfully places itself within these categories to meet the needs of a wide range of customers and industry expectations. Through its Game & Network Services, Entertainment, Technology & Services, and Imaging & Sensing Solutions sectors, the firm notably plays a vital position in the AR and VR arena, demonstrating its dedication to promoting innovation and immersive experiences across many domains.

HTC CORPORATION

HTC Corporation is a major player in the consumer electronics sector, specialising in the creation, development, and production of virtual reality (VR) headsets, smartphones, and other electronic goods. HTC is actively engaged in the development of personal computing devices in a variety of form factors, with smartphones being a crucial component. The company has a varied portfolio. The company sources parts, operating systems, and other necessary components for its products by working with upstream suppliers. HTC's downstream channels include telecom service providers, wholesalers, and retailers. This ensures that its cutting-edge electronic products are widely available to consumers across the globe.

With the release of the HTC Vive, a VR headset, HTC Corporation made a big splash in the virtual reality (VR) industry. A partnership between HTC and the well-known US business Valve Corporation led to the creation of the HTC Vive. The HTC Vive won more than 22 prizes at the 2016 Consumer Electronics Show (CES), including the esteemed Best of CES award, demonstrating its rapid rise to popularity and praise. This demonstrated HTC's ability to produce a cutting-edge, highly functional VR device. Beyond the HTC Vive, the business keeps adding new products to its lineup, demonstrating its dedication to developing VR technology.

HTC Corporation is a multinational corporation that has operations in several important continents, including the Americas, Europe, and Asia. To support its many activities and expand its market reach, the corporation has created subsidiaries. Among these subsidiaries are the American company HTC America, the Taiwan-based Communications Global Certification, the Singapore-based High Tech Computer Asia Pacific, and HTC America Innovation. HTC's strategic allocation of its subsidiaries demonstrates the company's dedication to catering to a global clientele and maintaining a leading edge in technological innovation.

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GOOGLE

Google is a well-known worldwide leader in technology that operates in many different business areas, such as hardware, operating systems, platforms, advertising, and search. The organisation is well-known for offering a wide range of services and products that cover many aspects of online activity and offer cutting-edge technological solutions. Google continues to be at the forefront of technological breakthroughs and plays a crucial role in creating the digital landscape, from its powerful search engine to its operating systems, all of which have contributed considerably to the creation of the online ecosystem.

Google Inc.'s parent company is Alphabet, Inc., which is in charge of managing its business. This high-tech and media company focuses on providing solutions based on virtual reality (VR) and augmented reality (AR) technologies. Google Services, Google Cloud, and Other Bets are the three separate operating segments that make up Alphabet's revenue streams. Although Google continues to be the major source of revenue for the company, accounting for a sizeable chunk of its earnings, Alphabet is diversifying its portfolio by pursuing a number of non-Google ventures that are referred to as Other Bets. The company's prominent position in the constantly changing tech landscape is a result of its strategic positioning, which enables it to investigate cutting-edge technologies, such as AR and VR, across a variety of business categories.

Google is leading the way in augmented reality (AR) technologies with its products focused on AR and its dedicated platform, ArCore. One of its products is the cutting-edge Google Glass, augmented reality eyewear made to improve user experiences. As evidenced by the AR features in Google Search, the Live View Beta feature in Google Maps, and the AR capabilities built into the Pixel Camera, Google skillfully incorporates augmented reality into its current products. Additionally, the company unveiled Tango, an AR computing platform that uses computer vision to enable mobile devices to determine their location in relation to their surroundings without the need of outside signals like GPS. Google's AR/VR product portfolio demonstrates the company's dedication to developing immersive technologies, with a variety of head-mounted devices, software development kits (SDKs), software solutions, and applications included.

META

Formerly Facebook, Meta is a trailblazing social metaverse startup committed to creating technology that promotes communication, community exploration, and commercial expansion. The Family of Apps (FoA) and Reality Labs (RL) are the two separate operating areas of Meta. The FoA includes well-known platforms including Facebook, Instagram, Messenger, and WhatsApp. The consumer gear, software, and content connected to augmented and virtual reality are the main emphasis of the RL segment. With the release of ground-breaking devices like the Oculus Quest 2, a stand-alone VR headset, and Portal, a smart display that uses augmented reality to improve video chats, Meta has been at the forefront of AR and VR developments. The company's dedication to advancing augmented reality is further demonstrated with Meta Spark Studio, an AR development platform that enables users to create large-scale, immersive AR experiences.

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MICROSOFT

Microsoft is a well-known multinational technology company that develops, produces, licences, supports, and sells computer software, consumer goods, and internet services. Popular software products including the Windows operating system, the Office productivity suite, and the Xbox game consoles form the foundation of Microsoft's product line. Microsoft has become a significant force in the cloud computing space, offering a wide range of services through Azure, a top global cloud platform, in addition to traditional software. Microsoft continues to influence the digital world by providing cutting-edge services and solutions to a global audience, all while maintaining a commitment to innovation and technological excellence.

Three main business segments—Intelligent Cloud, More Personal Computing, and Productivity and Business Processes—are responsible for organising Microsoft's vast product portfolio. The company offers a wide range of goods and services under the More Personal Computing business category, such as Windows, Surface devices, Xbox game consoles, and related gaming services. Operating systems, server apps, business solutions, management tools, software development tools, video games, and a variety of hardware—from tablets and PCs to gaming and entertainment consoles—are all included in Microsoft's extensive portfolio of products. Microsoft is a powerful force in the global technological landscape because to its innovative cloud-based solutions, training and certification services, and famous brands like Office, Windows, Bing, Skype, Xbox, Surface, and Edge.

With the creation of HoloLens, a state-of-the-art device that provides immersive mixed reality experiences, Microsoft has entered the augmented reality space. The HoloLens 2, one of Microsoft's most notable AR products, is the ultimate in AR headset technology. This cutting-edge headset is adaptable and has uses in a variety of fields, including entertainment, education, and training. As evidence of Microsoft's dedication to technological innovation, the HoloLens series is crucial in influencing the direction of augmented reality experiences by offering users revolutionary and engaging applications in a variety of fields.

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