The Smart Display Market is anticipated to increase from USD 2.3 billion in 2022 to USD 9.7 billion by 2027; throughout the course of the forecast period, it is anticipated to rise at a CAGR of 33.4%. The automotive industry's high demand for smart mirrors, their cutting-edge features, the rise in internet users and the growing adoption of smart devices in line with consumer preferences, the surge in demand for AI-powered and IoT-enabled smart home appliances, the rising trend of context-aware signage, and the expanding use of smart signage in the retail sector are the main factors propelling the global market for smart displays.

To improve their market position, the major players in the smart display industry have mostly used alliance and contract strategies.

The NEC and Rise Vision display system for interactive learning will be made available to schools and higher educational institutions starting in June 2021 thanks to a partnership between NEC Corporation and Rise Vision (US).

In January 2021, LG Electronics will collaborate with Gen.G (Seoul) Esports, one of the largest esports organisations in South Korea, to bolster its position in the global esports market. With LG Electronics' ultra-gear gaming monitor, both businesses will be expanding esports abroad.

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Samsung Electronics (South Korea) and LG Electronics (South Korea) are among the major players in the Smart Display Market.

Samsung Electronics (South Korea)

The business sells voice-activated smart displays called JBL Link View, which are made by one of its subsidiaries, JBL (part of Harman Division). Harman provides cutting-edge display options, including centre stacks, co-pilot screens, instrument clusters, and rear passenger entertainment systems. The business provides high-end and scalable digital cockpit platform solutions, including linked services, ADAS functionality, and pre-integrated HARMAN Android IVI and Audio Worx, which are combined with smart displays to deliver an enhanced driving experience. Samsung provides platforms and display options for smart signage. These specially designed tools make it easier to remotely deploy and manage information across numerous monitors. In addition, the business provides a smart mirror for signage applications.

LG Electronics (South Korea)

The business produces and markets a wide range of goods around the globe for uses including consumer electronics, advertisements, mobile communications, and home appliances. For retail, hotel, salon, and other applications, LG Electronics offers a variety of smart signage, smart mirror, and smart home display solutions, such as the mirror signage MS75A-7BB with built-in mirror functionality and media player.

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