The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the instant messaging market include BigAnt Office Messenger, Cisco Jabber, HipChat, IBM Lotus Sametime, Kakao Talk, LINE, WeChat, WhatsApp. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

Global instant messaging market is experiencing robust growth. Rising smartphone users and growing businesses using an IM app are influencing the growth of the market. Instant messaging has soared in popularity in recent years. The number of players has entered the market, burning up the competition. The market has evolved from personal to the business environment. Recognizing competition, players are bringing new features and appealing look to their software to grab the attraction. Players like Facebook currently lead the market, what's app, WeChat, and Instagram. Now, WhatsApp has the highest distribution of all messaging apps worldwide.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of instant messaging.

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Market Segmentation

The entire instant messaging market has been sub-categorized into application. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Application
• Business and Enterprise Chatting
• Personal Chatting
• Entertaiment and Social Chatting

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for instant messaging market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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