When an author writes a book, the thoughts going through his mind are ‘people should read and enjoy or benefit from my book.’ That can happen if people know about the existence of your book and some other relevant facts about your book. How can you, the author, communicate these facts to readers? One important way would be to tap book reviewers. There are numerous book reviewers in India. Which book reviewer suits your book and will help your book make a mark with readers? We have researched and collated the below list to help you in this endevour.

Rakhi Jayashankar
‘Outset books’ blog
Blogger, writer and critic
Started in 2015
Has several campaigns like little readers, book marathon, top book reviewer award
37.6K followers on Instagram
4K followers on Facebook
What made you want to start a blog?
I have been a writer since I could remember. It is to promote my book that I started a blog. Soon my publisher asked me if I could review a book in my blog.
Which genre do you love the most and why?
I love mythological fiction and thrillers.
What do you do when you’re not reading?
I am a Holistic Wellness Coach and an entrepreneur. As a mother of three and the founder of a community ‘ Moms of Kochi’, I am a handful
2. Vidhya Thakkar
Young entrepreneur
Founder of Mumbai Bookstagram– A community of all Mumbai Book Bloggers
Started a challenge called Balance the Books challenge
Likes to review Romance, Thriller, Mystery, Mythology and Biographies.
I started the blog in 2014 and an Instagram account in 2017
2.4K followers on Facebook
24K followers on Instagram
2,427 followers on Twitter
Which genre do you love the most and why?
I like reading romance and poetry as it helps me escape reality and heals me.
What are the difficulties you face as a book blogger and how do you overcome them?
The difficulty would be managing the deadlines and being subtle yet clear with my review.

3. Aakanksha Jain
Blog called Books Charming
I’ve been engaged in this since 2017
Quit her job to become a full-time blogger
Also, an author of a non-fiction book
1.30 million readers on website
11K followers on Instagram
1.8K followers on Facebook
3,410 followers on Twitter
1. What made you want to start a blog?
The desire to forge my path and assume a leadership role rather than working under someone else ignited my journey into launching Books Charming.
2. Which genre do you love the most and why?
I have a deep appreciation for Non-Fiction literature, particularly in the realm of self-help and autobiographies.

4. Asha Seth
A seasoned writer, book critic, and an editor
Has reviewed more than 600 books
Started blogging in 2012
‘Missbookthief’ blog page
11K subscribers (blog)
12.1K followers on Instagram
1.97K subscribers on YouTube
What made you want to start a blog?
I grew up a bookworm. I made it my mission to encourage more and more people to read books. When it culminated into a blog, I can hardly tell.
Which genre do you love the most and why?
It’s difficult to choose one. Thrillers, History, Horror, and Poetry are the top ones.
What difficulties do you face as a book blogger and how do you overcome them?
Engagement is always a challenge; given that the category is uber-niche. Even with 50k monthly blog views, I struggle for a decent engagement on odd days. Trying different strategies is the solution.

5. Khyati Gautam:
‘Bookish Fame’ blog
Promotes on different platforms.
4,256 subscribers (blog)
26.7K followers on Instagram
1,477 followers on Twitter
What made you want to start a blog?
I loved the idea of writing about books I read. I saw book blogging as an intersection of two of my most favorite activities – reading and writing.
Which genre do you love the most and why?
I adore literary fiction and psychological thrillers.

6. Aishwariya Laxmi
‘Aishwariya’s LittLog’ blog
Started blogging about books in 2017
Favorite authors- Enid Blyton, John Grisham, Lauren Weisenberger
Also has poems, essays and interviews on her blog page
1,139 followers on Instagram
2,706 followers on Twitter
What made you want to start a blog?
I freelanced as a journalist while still doing my M.A. in Mass Communication. When I learned about blogging in 2004, I started my own blog.
2. Which genre do you love the most and why?
As a reader, I like fiction, especially Young Adult ( YA) fiction these days.

7. Rakhi Verma
Mumbai based book blogger
Blog- Beyond the Covers: Exploring Passions
My blog, newbooksreviewer
I launched my blog in 2019
Published her own book
4.5K followers on Facebook
64,120 total page views (blog)
Which genre do you love the most and why?
While I appreciate a wide range of genres, if I had to choose a favorite, it would be romance reviews and sharing my literary experiences has been fulfilling and rewarding.

8. Namrata Ganti
‘Red Pillows’ blog
An engineer at day job, spends rest of the time reading
Favorite genres- fantasy fiction and middle-grade fiction
796 subscribers (blog)
1,369 followers on Instagram
638 followers on Twitter
What made you want to start a blog?
I have been blogging for 10 years now and this started off in 2013. I realized that I not only enjoy reading books but also talking about them.
What motivates you to continue doing what you do?
I enjoy helping authors get noticed and sharing information about their books. It is this continued support from the authors, publishers and the general book blogger community that keeps me motivated to continue writing book reviews and promoting books.

9. Ritu Bindra
Design professional by day and book reviewer on the side.
Blog- Bohemian Bibliophile
1,028 followers on Instagram
1,717 subscribers (blog)
1,076 followers on Twitter
What made you want to start a blog?
I launched my blog, Bohemian Bibliophile, in April 2019. I was active on Book Twitter and Goodreads long before that and often found lesser-known but immensely readable books did not get the promotion they deserved. There was also a limited range of books being talked about, particularly Indian books. Quality books got lost in all the hype.
The purpose of my blog has always been to talk about lesser-known books that deserve more love.

10. Isha Singh:
‘ibooksta’ blog
I started this blog in the first lockdown of 2020.
he and her team are seasoned book promoters
Reviews English and Hindi book of all genres
1,167 followers on Instagram
Which genre do you love the most and why?
I love romance genre, as I am fan of love stories and their fate in the end excites me. Choosing the target audience for your book and selecting the right book reviewer will be one step towards book promotion and there should be a mix of numerous different book marketing efforts.

11. Kevein Malik
Kevein Books and Reviews- where they focus on book reviews, promotion and marketing
Started in 2014 and has covered 1100 books
Said to have 5,000 visitors a day
What made you want to start a blog?
In 2013, I was searching for book reviewers to get some reviews for one of my friends’ books, unfortunately I could not find anyone.
Which genre do you love the most and why?
On a personal level, I like war and historical fiction.
3. What are the difficulties you face as a book blogger and how do you overcome them?
The biggest challenge is that many think that book review blogging is free. Book bloggers are free; however, it takes a lot of time and patience to read and review a book.
Choosing the target audience for your book and selecting the right book reviewer will be one step towards book promotion. There should be a mix of numerous different book marketing efforts to get your book noticed. Some of the marketing efforts you can implement find here.