Increasing pollution, higher disposable income, increasing purchasing power of the customers, growing awareness among the people, people concentrating more on the health factor are some of the driving forces in the Air Purifier market in India.
According to recently published report of Bonafide Research “India Air Purifier Market Outlook, 2021” air purifier is an emerging market in India. The increasing pollution becoming one of the major issues all over the world has made a way for the air purifier market. According to a report of WHO, 13 out of the 20 most polluted cities of the world belong to India. Air purifier is one of the most effective products that can help the people from this issue. Filters are the main component of an air purifier which helps in removal of the harmful contaminants. People, whose noses are particularly sensitive to smells, breathing troubles, allergies or asthma were some of the end users which used the air purifiers till now. But now with the increase in PM concentration in the air and the people being aware of the same with media’s help is about to make air purifier the next water purifier market in India.
An air purifier is an appliance that minimizes the concentration of airborne contaminants in a designated area according to the specifications of the particular product. Purifiers aid to clean indoor air, which is helpful to people who suffer from allergies, asthma, chemical sensitivity, and other respiratory-related symptoms. Air purifier models are normally categorized based on their cleaning technology: HEPA filtration, electrostatic precipitation, and negative ion generation. Most of the air purifier brands use a combination of these technologies. In addition to airborne particles, some air purifier lines also have technologies, like ultraviolet light, which remove viruses, bacteria, fungi, volatile organic compounds, odors, and some gaseous chemicals. Many leading brands are introducing air purifier models for capturing share in the market
The air purifier market in India is expected to repeat the history like that of water purifiers market. There was a time when water purifiers was a product categorized in luxury products and was considered as a status symbol among the high end people of the society. But with the continually deteriorating quality of drinking water leading to increasing number of water borne disease due to polluted water the water purifier market took a very big leap. The leading brands entered the market in the right time with the correct product and made the big difference. The air pollution has reached such a level where air purification is becoming a necessity than a luxury product. The air purifier market is expected to register CAGR of about 40% in the coming five years. The increasing pollution and the increasing lifestyle of the people are expected to grow the air purifier market in India.

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