By Alona Spotlights New-Season Jewellery for 2026

The latest edit introduces customers looking for new jewellery 2026 UK to necklaces, earrings, bracelets and expressive pieces designed to move between everyday and occasion wardrobes.
Rather than treating jewellery only as a finishing accessory, By Alona approaches each piece as part of the wearer's individual style. Across the wider collection, shoppers can explore gold-toned designs, sterling silver, pearls, semi precious stones and statement pieces.
Customers searching for luxury jewellery for women UK can discover bestselling designs through the Most Wanted collection, explore chain-led jewellery through the Essential Chain Edit or create more individual combinations through the Build Your Own collection.
By Alona was founded by designer Alona Shelemy and is based in London. The brand has developed a distinctive identity around expressive jewellery, colour, texture and pieces designed to be collected and restyled.
For shoppers interested in handmade jewellery London and contemporary design, the 2026 edit brings together wearable jewellery and more sculptural pieces with character.
The collection is available through By Alona's online store for customers in the United Kingdom and international markets.
About By Alona
By Alona is a London-based jewellery brand founded by designer Alona Shelemy. The brand creates necklaces, earrings, bracelets, rings, pearl jewellery, semi precious stone designs, sterling silver pieces and personalised styles.
https://byalona.com/collections/most-wanted