Google completed the rollout of its core update in August 2023. This new update will affect search rankings across numerous sectors in the coming weeks and months. Google has already introduced core updates in February, March, and April this year with the August rollout now being completed.

This new core update took sixteen days and three hours to roll out. Core updates refine Google's search algorithms, making them helpful and reliable, providing value to users. The last core update was in March 2023, with product review updates introduced in February and April. On average Google introduces new updates up to six hundred times per year, focusing on their users and their user's experience.

A few days after the August rollout, Google updated its search central documents, including indexed CSV files. The new update will focus on improving overall content assessment of the algorithms, with Google recommending that website owners focus extensively on the quality of their content, should they experience fluctuations in their search rankings.

Website owners can notice a dip in their rankings in the coming weeks and months as this update gets to work auditing pages. As always, Google is focused on ensuring anyone using their search engine finds relevant and valuable information. This is why Google remains a leading search engine with eighty-five percent market share.

Ben Cooper, the Sales Manager at Cartoozo, said “Google is visited more than eighty-nine billion times in a single month, processing more than eight billion searches every day. Sixty-three percent of searches are now on mobile devices, while forty-six percent of product searches start on Google. As a result, it's important to see why companies need to focus on the new core updates from Google, ensuring that they reach their audience and drive quality traffic to their website.”

Cartoozo is a leading internet marketing company in the United Kingdom. The company caters to clients throughout the world helping them reach their audience and drive quality traffic to their website with confidence using a range of proven techniques.

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