Understanding why customer benefits are critical to your business

Betting sites are familiar with bonuses and promotions. You already know that bonuses are a good thing to offer to your customers if you're an entrepreneur. Why?

The main reason betting sites give bonuses is to attract new players. All of us love freebies and gifts. It is only natural, then, that the welcome bonus will be the first thing you look for when visiting a new betting website. But is it enough?

What is the most common form of bonus and benefit?

Different marketing goals and variations are used for customer bonuses. We'll talk about some of the most popular bonuses on the market.

No deposit bonus

No deposit bonuses are the most popular of all promotions and offers. It is popular because it does not require any financial consideration.

It is one of few bonuses where players can win without any risk. This type of bonus usually comes with stricter wagering requirements.

The strategy can be very valuable to new brands, as it is a great way to attract new customers.

Deposit Bonus

The most common model used by operators. Bookmakers will offer a percentage of the deposit made by their customers. Some brands offer up to 200% on deposits.

The promotion does not only apply to the initial deposit. Some houses also offer bonuses for the second deposit. A smaller number of these casinos extends the bonus to the fourth or fifth deposit.

With this type of offer we have already advanced to the next stage of our marketing plan. Not only is it important to get the new player on your site, but also to keep them active for a few months. This allows you to showcase your entire site and set it apart from the competition.

Cashback

Cashback is not just used for gaming, but also in other business models.

This strategy is extremely useful for our industry in terms of customer retention. Bookmakers who offer cashback bonuses allow customers to receive their money if they have lost some bets.

Cashback is usually a bonus type that only kicks in when the player loses. It is very useful when it's necessary to keep the player on the site when they lose their resources. So he will be motivated to maintain his consistency in guessing.

Free Bet

Customers love this type of promotion. The name suggests that the house will cover a specific number of bets. Most free bets have a maximum amount.

Those who are interested in betting on sports should have their own rules. This can be an interesting option if you are looking to increase deposits for sports that are less popular with players.

Loyalty Program

A loyalty program is an offer made to players who are loyal. This model allows for several characteristics, and can be used to create a niche with loyal and long-distance clients on your platform.

Some sites use a level system where the player climbs up the leaderboards as he plays more. This allows him to enjoy exclusive benefits. Some sites provide personalized service to their VIP clients. This model is popular with the most experienced players because they feel priviledged to invest in a specific site.

Bonuses to keep you ahead of the competition

The gaming industry has seen a dramatic increase in competition over the past ten years. Gaming has grown globally and continuously, which makes it more difficult for new brands to compete.

We must offer the absolute best in every aspect if we want to be one of the top players on the market.

Bonuses are important strategies and should be treated with care.