If the statistics are any guide, voice assistants and chatbots may be on their way to enslaving humanity. Since the pandemic started, almost a quarter of businesses in Dubai have increased their spending on AI, and 75% intend to keep their current AI projects going or start new ones.

How AI is changing customer experience?

Here are four ways to incorporate AI that are good for customer experience (CX).

1. Accurate and individualized recommendations: Artificial intelligence will help in the evaluation of customer purchase decisions and the development of recommendations based on those decisions. These recommendations will aid in creating targeted marketing campaigns that pique the interest of consumers.

2. Fast, effective, and friendly service are expectations from customers that businesses in Dubai cannot ignore. This demand can be consistently and effectively met by AI chatbots. For instance, chatbots are AI tools that can provide simple answers, cut down on touchpoints, streamline interactions, and help with complicated problems.

3. Support real-time data-supported decision-making: Thanks to artificial intelligence, businesses in Dubai can use biometric tracking and data analytics to interact with customers more deeply. Real-time data can be used to enhance customer feedback, response times, service requests, and interaction times.

4. 24/7 customer service: The majority of customers are digitally connected and look for support online all the time. Customers appreciate the assistance, even after hours. These online businesses cannot employ human employees who are available at all times.

To find out more about how AI can improve user experience and customer engagement, get in touch with Cegura Technologies.