The global sports nutrition market is expected to witness the fastest growth due to steady changes observed in the market as it involves the change of product from traditional products into more specific products and the target base lies within the conventional customers for this market. There are several varieties of sports nutrition that comprises powders, tablets, bars, gels and ready to drink beverages.

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The sports nutrition offers products that help the individual in enhancing their personality and helps them in gaining body mass that helps the human body to recover their body after the exercises. Moreover, proteins are observed to be the most popular ingredient in this segment, on the other hand, other non-protein ingredients such as beta-creatine, alanine and creatine are attaining popularity in the current situation. It has been observed that the adoption of herbal sports nutrition is healthy for human consumption and is the most crucial factor that contributes towards the growth of the global sports nutrition market.

There are several innovations being observed in the sports nutrition market that is recognising the wellness, health and overall fitness of the individuals and are constantly targeting the innovators and early adopters in order to maximise the profit and make the product accessible to large number of populations worldwide. The problem in developing customer trust, negative perception developed for disputed ingredients such as stimulants and prohormones are the major restraints observed in the growth of the global sports nutrition market.

The target group for sports nutrition products were the athletes and bodybuilders but now the target group for food manufacturers are increasingly attracting the non-athlete consumers as well especially the younger demographic. The market is gaining traction due to increasing awareness regarding health consciousness among the huge population, increasing urbanization, growth in number of sales outlets, new product development, fitness centers, health clubs and gyms. Traditional users of sports nutrition market are categorised as regular users or the core performers similarly the new users could be lifestyle or occasional users.

Geographically, North America is the largest market for sports nutrition due to increasing consciousness among the population of this region regarding good health and increasing adoption of the supplements in order to remain healthy and fit. The accelerating amount of urbanization, increase in the disposable income and large number of younger population is driving the demand for this market in North America. The sports nutrition market is expected to witness the fastest growth in Asia-Pacific owing to their increasing trend of spending more towards the upgradation and enhancement of standard of living.

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Some of the major players operating in the global sports nutrition market include Glanbia Plc, PepsiCo. Inc., Abbott Laboratories, GNC Holdings, The Coca Cola Company, GlaxoSmithKline, Clif Bar & Company, Universal Nutrition, Creative Edge Nutrition Inc., and Monster Beverage Company.

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