According to the World Health Organization, if you're over the age of 40, you personally have an almost 1 in 2 chance of getting Dementia. And if your memory is already starting to fail you, you need to take action today or you risk it getting worse and worse as you age. Your brain controls all the functioning organs in your body. From your metabolism to your nervous system, to your digestive system, every organ in your body is controlled by your brain. When your brain is healthier and functioning better your entire physical well-being is improved. Not to mention your emotional makeup. Many of modern life's maladies such as depression, anxiety, ADD, and addictions can be traced to unhealthy brains. Nootropics, or 'smart supplements' as they are more commonly known, are brain supplements that help your memory, focus, and overall brain health. More and more scientific studies are proving their value for warding off Dementia and Alzheimer's, as well as improving memory and many more benefits. The field of nootropics is relatively new and growing rapidly as the promise is so great. Health improvements and science around Alzheimer's Disease and Dementia are also driving the research.