SONOMA, CA (February 25, 2022) – KRAVE, the original disruptor and leading better-for-you brand in the jerky category, is proud to announce its official partnership with the University of Southern California Athletics. The multi-media sponsorship will encompass video and on-field signage, special Fan Fest activations, videoboard features and digital promotion, as well as the presence of KRAVE products in USC Sports Nutrition’s Fuel On Stations.

“College athletes want to make smart nutritious choices but sometimes it can be hard with limited kitchen access, busy schedules and late study sessions. Having KRAVE jerky as an on-campus option will provide energy and fuel to Trojans who want the convenience of a healthy on-the-go snack,” said Katie Valdes, USC Sports Dietitian. “As a good source of protein and a low calorie snack, KRAVE is the perfect alternative for students and student-athletes who might otherwise opt for high-sugar and processed foods.”

“We’re honored to have the opportunity to help the Trojans Fight On with a better-for-you snack option,” said Steele Meisinger, VP of Marketing for KRAVE. “As a brand that has always aimed to ‘KRAVE Better’ we can’t wait to cheer on USC and fuel one of the best sports programs in the country.”

KRAVE products are available nationwide at natural and conventional grocers, including the Kroger family of grocery stores, CVS and Sprouts Farmers Market, as well as online at kravejerky.com and on Amazon. For more information on KRAVE, visit www.kravejerky.com/.

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About KRAVE
Founded in 2009, KRAVE is a leading producer of better-for-you meat and plant-based protein snacks. KRAVE represents a protein renaissance - from the brand’s original Beef and Pork Jerky to the new Plant-Based Jerky and Pork Rinds, each KRAVE snack is made using high-quality ingredients and a proprietary process that yields the superior texture KRAVE is known for. Ranging from sweet and tangy to savory and spicy, each culinary-inspired KRAVE flavor profile appeals to everyday snackers and to the discerning palates of today’s food-savvy gourmands. For more information on KRAVE, visit www.kravejerky.com.

About USC Athletics
World-renowned for its unparalleled combination of academic and athletic prowess, USC has a storied history of collegiate and Olympic success. The standard of excellence upon which the athletics program is built, USC teams have won 133 national championships. The Women of Troy have claimed 90 individual NCAA crowns while USC’s 327 men’s individual NCAA titles are more than any other university. The USC football program, which competes in the historic Los Angeles Memorial Coliseum, has won 11 national championships, competed in 34 Rose Bowls with 25 wins, and produced 516 NFL Draft Picks, including five first overall selections. USC is the leader among U.S. universities for most all-time Olympians, medalists and gold medalists. USC’s 326 all-time Summer Olympics medals would tie for 12th most among all countries, while its 153 gold medals would be 11th most.

The vision of the USC Department of Athletics is to be the most student-athlete centered athletics program in the country. USC Athletics is committed to serving and empowering its student-athletes by providing the support, resources, and environment for student-athletes to pursue a world-class education; engage in a meaningful and fulfilling college experience; transform into the best versions of themselves; compete for championships; and prepare to thrive after USC. A member of the Pac-12 Conference, USC is proud to support nine men's (football, basketball, baseball, track and field, swimming and diving, tennis, golf, water polo, volleyball) and 12 women's (basketball, track and field, swimming and diving, tennis, golf, water polo, volleyball, soccer, rowing, cross country, lacrosse, beach volleyball) teams across 12 athletics venues.

About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.