The tobacco industry has witnessed a wide variety of new and innovative smoking related products in the recent years. Heated tobacco is one such product gaining popularity among smokers as well as non-smokers. In comparison to E-cigarettes that have emerged as a suitable alternative among the youth population, due to a wide variety of flavours such as menthol, bubblegum, strawberry, passion fruit, heated tobacco products are limited to few strong flavours.

The heated tobacco market is at a nascent stage, owing to which the market has narrow product lines, resulting in the high price of heated devices. For instance, the price of IQOS is approximately USD 150. With people switching towards better smoking alternatives, the high price of heated tobacco products could be an obstacle for the lower middle and upper middle-class population. However, in the upcoming years, it is expected that the price of heated tobacco products is will decline as the competition is high among leading players along with new manufacturers likely to enter the market in coming years.

Demand for Heated Tobacco Products is majorly driven by rising awareness related to harmful effects of cigarettes and chewing tobacco products. Presence of low level of nicotine is attracting young population, majorly in developed countries to consume heated tobacco rather than traditional cigarettes.

Further, reduced health effects and high demand is encouraging global manufacturers to invest in the market. Rising research and development expenditure followed by promotion strategies by companies is anticipated to open ample opportunities in coming years, rising market growth to double digits.

The Azoth Analytics research report titled ‘Global Heated Tobacco Products Market (2022 Edition)’ has analysed and segmented the Heated Tobacco Products Market by Product Type (Device, Stick), Gender (Male, Female), and sales Channel (Tobacconist, Specialist Shops, Convenience Stores, E-Retail). The market for global heated tobacco products has been analyzed by Region (Americas, Europe, APAC, MEA) and By Country (USA, Canada, Germany, United Kingdom, France, Italy, China, Japan, Russia, South Korea) for the historical period of 2018-2021, estimated year of 2022 and the forecast period of 2023-2028.

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