01.09.2016
Ontario Canada

With so many channels of communication to target audience, businesses are finding themselves unsure of which method will work best for them. Good media planning is the key to unlock and understand which strategy will give you the lowest cost per thousand audiences reached. An experienced media planner is critical in this process, as they will guide you with insightful knowledge and experience.

Print Media Planning

Various print Medias are available and each one has their target audience. With increased focus on marketing through the internet, there have been major realignments in the field of advertisement. Good strategy must be adopted on the best print media, best pages to print and even the best topics to catch the audience attention. Media planning come in handy in the pre selection process as they have accurate data on the coverage and composition of the target audience per each type of print. They will also advise on which print media supports that line of product for effectiveness to be achieved.

Media Planning Via Web, Tablet and Smartphone

While looking at the possibilities of launching your product through the web, effective strategies must consider;

Amount of time spent by the target audience on web using desktop, tablets or smart phones
Percentage of consumers having access to these devices
Conversion rates of these types of media
Smartphone apps versus site visits

Accurate data and statistics are very crucial in the planning stage and should be handled by people with much experience who ensure return on investment. Ongoing research shows that site visits through desktops/laptops, smart phones and tablets are still ranking highly in conversions rates.

TV Media - Planning and Buying

Similar to print and web based media buying, certain critical considerations are made when planning for a TV campaign.

While developing the promotion strategy one must consider the nature of campaign e.g. brand repositioning, changing consumer behavior or create a new response in consumer behavior, target audience, times to be viewed, environment to be viewed, regional or national coverage, cost, and other media channels that can be used concurrently.

Radio Campaigns - Planning and Buying

While focusing on radio campaigns, it is important the media planners to understand the regional audiences as well as national population demographics for an effective campaign to be done. Planning a radio campaign must have an unbiased approach to maximize exposure and effectiveness while minimizing the risk of wrong targeting.

Market Research Important for Success of Any Advertising Campaign

Market research is crucial in the development of effective marketing strategy. It involves answering questions about your intended market, helping you dig deeper and obtain powerful data that will drive your marketing campaigns. It may take the form of quantitative or qualitative research to discover market trends, motivations, and reasoning behind the market behavior.

Outdoor Media Campaign

Outdoor media advertising focuses on displaying your message right in front of the potential customers and when well-targeted can deliver instant results. Everyone who goes out of the house is bound to see the message. It can vary based on target audience, regional markets and even the budget allocation.

Getting help from established media planners creates access to preferential rates due to their vast experience in their field of operations and connections with media houses.

For further information, contact us at below address-

Dicomm Media New York
Address:- 350 Fifth Avenue 59th Floor
Empire State Building
New York, NY 10118, USA
Phone No:- 1-646-536-7206
Email Id:- [email protected]

Dicomm Media Toronto
Address:-77 Harbour Square, Suite 2110 N
Toronto, Ontario, M5J2S2, Canada
Phone No:-1-800-613-5205
Email Id:- [email protected]