Absolutely, and there are no two ways about it. People are almost always online and, on the go, and can access your website any time of the day via various electronic gadgets. And with advanced technologies driving digital innovation, the trend is only expected to increase.

Businesses must establish a constant connection with their customers, understand their online behavior and plan their marketing strategies accordingly.

According to a contemporary Digital Marketing Agency Sydney allows for making a permanent transformation towards digital marketing, and planning an effective strategy, is a foolproof way to stay competitive in today’s dynamic market landscape. Mobile advertising spending is estimated to increase by AU$ 1 billion in the upcoming year, thus highlighting the importance and significance of online marketing.

Driving the Digital Revolution

At the outset, understand that all digital marketing strategies are not equal, and there is trial and tests involved, along with failed strategies to consider. To get your business started on the right track with a powerful and successful digital marketing strategy, it is vital to create a robust framework during the planning stage and use it as a guide throughout the process.

The planning stage is crucial because putting a digital marketing plan into action without a well-planned strategy will lead to failure, including a significant financial loss. While planning and implementing digital marketing strategies, it is vital to include all the elements that will impact the business significantly to expand into new markets and boost sales. For instance, businesses with a blog section generate more than 50% leads compared to those with one.

The Key Factors to Plan a Robust Digital Marketing Strategy

Digital Delicate, an innovative SEO Agency Sydney, Australia lets offer state-of-the-art online marketing strategies and focus on the following key factors:

Build your buyer personas

Whatever marketing strategy you are planning, know who you are marketing to. If you are not aware, the best digital marketing strategies are built upon the latest and most detailed buyer personas you need to create first.

Buyer personas represent the ideal customers created by comprehensive research, survey, and effectively communicating with your target audience. You have to compile this information based on real data because making assumptions can direct your marketing strategy in the wrong direction.

Include a blend of your customers, potential prospects, and individuals on a whole who most likely resemble your target audience. But the type of information you should gather to inform your digital marketing strategy to your personas depends on your business type. Check these points to fine-tune your marketing strategy:

Quantitative and demographic information

· Location

· Age

· Income

· Job title

Qualitative and psychographic information

· Goals

· Challenges

· Hobbies and interests

· Priorities

When you combine all these in detail, you will be in a position to create a sound buyer persona that is accurate and valuable for your business.

Identifying your goals and various digital marketing tools needed

The SEO Agency Sydney, Australia, is the center to stress linking your marketing goals to your business goals and objectives. For instance, if your business goal is to boost online revenue by 20%, your marketing team’s effort should be to generate 50% more quality leads online compared to the previous year.

You should always measure the success of your digital marketing strategy with relevant digital marketing tools. Consider this, the reporting dashboard in a particular software offers strategies to bring all your marketing and sales data onto a common platform. You can accurately determine what will work and what does not to improve your overall marketing strategy for the future.

Evaluate your existing digital channels and assets

Whenever you review your current digital marketing channel and assets to determine the things to incorporate into your strategy, consider the big picture. It helps you organize things and reduces confusion. It is important to gather everything needed and categorize the assets or marketing vehicles in a spreadsheet to get a clear picture of existing, earned, and paid media.

Owned media

These are the digital assets your brand owns and it includes your website, social media profiles, blogs, and other channels where your business has complete control over. It also includes off-site content or elements like a blog published on Medium.

Earned media

It is the exposure your business earns through word-of-mouth marketing and it can be content distributed on other websites, PR activities and customer experiences. Earned media is the recognition your brand receives for making all these efforts.

Press releases, positive reviews and customers sharing your content on social media channels are also effective vehicles of earned media.

Paid media

Whenever you pay money to a marketing vehicle or channel to get audience attention, it is paid media. The most popular types of these channels are Google Ads, paid social media campaigns, native advertising like sponsored posts on other websites and all those channels you pay money for to enhance your brand visibility.

While these three elements are essential to work together, you need not invest in paid media if your owned and earned media are performing successfully. Hence, you should evaluate the best solution for your brand to meet your company goals and incorporate the channels required into your digital marketing strategy.

Identifying gaps in your existing content

Take a close look at your buyer persona to identify gaps in your existing content. You can do research and find out your buyer personas’ requirements and plan your marketing strategy accordingly. Look at your content audit and take effective measures to create a concrete digital marketing plan.

Bring all your digital marketing campaign together

After do all the research and planning you have a robust strategy with all the elements in place. It’s time to bring them all together to complete your digital marketing strategy. Include the following digital marketing strategies to get a clear understanding of the process:

· Publishing a blog

· Advertising on popular social media platforms

· Offering complimentary resources

· Utilizing search engine optimization

· Creating an online giveaway or a contest

· Producing a podcast

· Creating an email marketing campaign

The Conclusion

Digital Delicate (https://digitaldelicate.com.au/) is the Digital Marketing Agency Sydney is the place from where you get customized access to create your unique digital marketing strategy. The services are streamlined to meet current industry standards with room for making specific alterations wherever required.

References:

https://union.co/articles/10-important-things-to-consider-when-planning-a-digital-marketing-strategy

https://www.wearemarketing.com/blog/a-step-by-step-guide-to-structuring-a-digital-marketing-plan.html

https://roopco.com/5-key-elements-of-an-effective-digital-marketing-strategy/

https://blog.jdrgroup.co.uk/digital-prosperity-blog/bid/320291/6-key-factors-to-improve-your-company-s-digital-marketing