what is digital marketing ?
Digital marketing is the component of marketing that uses the internet and online based digital technologies such as dekstop computers, mobile phones and other digital media and platforms to promote products and services. Its a simple way to do marketing in a new way. In digital marketing we do not have to sell the product but we have to promote it through internet. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physicals shop, digital marketing campaings have became prevelent, employing combinations of SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing , data-driven marketing, e-commerce marketing, social media marketing etc.

TYPES OF DIGITAL MARKETING
• SEO ( search engine optimization )
• SEM ( search engine marketing )
• SMM ( social media marketing )
• CONTENT MARKETING
• EMAIL MARKETING
• INFLUENCER MARKETING
• SOCIAL MEDIA
• MOBILE MARKETING
• ONLINE ADVERTISING

ADVANTAGES OF DIGITAL MARKETING
Advantages of digital marketing is Global Reach, Local Reach, Lower Cost, Easy to Learn, Effective Targeting, Multiple Stratigies, Multiple Content Types, Increased Engagment, Analystics and Optimization

SCOPE OF DIGITAL MARKETING
The scope of digital marketing is fast growing and is likely to do so far a very long time.
Businesses are looking for a more interactive way of communicating with potential clients. Due to the increase in digital maketing companies, the demand for digital marketers also increases. As a digital marketer we can join any company and also do freelance work at home. Digital marketing is well paid job.
WHY JOIN OUR INSTITUTE TODAY :
Training Institute Pune (TIP by Optimized Infotech) is one of the Best and oldest Training institutes in Pune & Pimpri-Chinchwad for Digital Marketing & Other IT Professional Trainings. We offer Digital Marketing Courses in Pune with Internship & Google Certification at Five Different Locations in Pune. TIP is a Leading Digital Marketing course providing training institute in Pune since 2011 with 100% Practically oriented training programs and live projects with 100% job placement. Get trained from Industry Experts & Certified Trainers.
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