Elite Projex announces a new service as brand activation agency in Melbourne. Brand Activation means creating a connection between our brand and the consumer directly without anyone in between. This is a kind of marketing strategy that builds a brand’s name and its image in customer’s mind. Simply announcing a product or a brand name has become an old idea, because the customer now, stays alert to all the happening things in a market. Before investing in a brand the customer needs to be satisfied about the authenticity and the reality of the product. Brand activation has become one interesting strategy for a new service or product launch. If looking for brand activation agency Melbourne, Elite Projex has no competitors.

There are different meanings of brand activation. It basically provides an up and close experience of using a brand as a personal experience to the customers. This enhances brand awareness and highlights its presence amidst so many similar looking brands and products. On interacting with the products personally, the customer understands the true aspect and advantages of it over other products he might have used earlier. It’s even more interesting to know that brand activation can be made possible in a diverse venue. For example it could happen in places like salons, restaurants, malls etc. Brand activation may also include special offers and prices and draw useful feed backs from the then audience. This helps in further improving the product or their services.

The interesting thing about brand activation is that it could happen anywhere, surprising their target audience. From music events to beauty salons and even local restaurants use brand activation methods and provide special offers at least in their first stages of establishment.

With more than a decade of experience Elite Projex’s team has worked with all kinds of technologies and the continuous advancements in the kinds of interesting conference strategies an industry is looking for. They have been venturing into developing innovative revenue boosting strategies and brand activation for a while. This includes venue commission discounts and rebates to generate a margin of the services cost. Their strategies have been liked by many of their clients and they have been returning for more. A team member says, “We have been delivering every brand activation events with excellent competence which no one else can, because we have the confidence of a pro and a total commitment towards sustainability”.