Eto Wine is a UK-based company with an elaborate online store, distributing luxury wine decanters with built-in preservers and accessories to clients all over the world. It was designed by Tom Cotton, a Welsh-born British designer, and inventor, with a passion for wine and the environment. The concept was born out of a need to preserve opened wine from being discarded, and to enjoy it again later without the taste of the wine or the planet being compromised.

According to Hannah Nichols, the Marketing Manager at eto Wine, “The eto luxury patented wine decanter is an innovative design and brainchild of Tom Cotton. He is an award-winning designer with incredible experience in concept development. This aesthetically beautiful design serves as a centerpiece on a table while being used as a decanter, and with its dual functionality, it serves as a preserver for leftover wine. Ironically, eto means again in Welsh, which refers to Tom’s roots and means that the wine can be enjoyed for days after opening. The unique patent of eto is designed to protect wine from oxidation and thereby eliminate waste.”

Although research started in 2011, eto was launched in 2017. It is sleek, yet elegant and simple, yet highly effective, as a wine-preserving decanter. This luxury product has stood up to rigorous laboratory tests and blind tastings and has proven to preserve the wine's quality for up to two weeks.

eto’s unprecedented ability to circumvent wine oxidation has been proven by independent tests done at Bangor University. Strenuous testing and re-testing were performed over 12 months, using a variety of red and white wines. The results were irrefutable and proved that eto outperformed competitor products by far in every closely scrutinised test.

Whether it is in the Master of Wine blind taste tests, laboratory trials, or in the homes of wine lovers worldwide, eto has outperformed itself, enhancing the thrill of drinking wine drinking, while at the same time reducing waste.

The formidable design is available in six exquisite finishes. eto uses a state-of-the-art innovative, patented design to prevent oxidation from taking place and to preserve the full flavour of the wine until its next consumption.

eto Wine takes extreme pride in the originality and superb quality of the eto design. It is the epitome of an invention that is both original and effective. The perfectly chosen slogan reflects the functionality of the device, namely decant, serve, and preserve.

About Us

UK-based eto Wine is the online distributor of eto, a combined decanter for wine, with a built-in preservation tool. This innovation was the brainchild of Tom Cotton, an award-winning British designer and inventor, with vast experience spanning over 2 decades, bringing products from concept to market. A born Welshman, a wine lover with a passion for the environment, Tom’s mission was to reduce the wastage of wine, which has become an environmental hazard in the UK, with millions of liters of leftover wine discarded annually. Products can be viewed on the user-friendly website and are shipped all over the world. For more information, please visit https://www.etowine.com.