Tampa Bay, FLA (May 8th, 2025) – The Westin Tampa Bay has named Evolve & Co as its public relations agency of record to lead strategic communications surrounding the hotel’s highly anticipated multiphase renovation. The partnership will focus on promoting the property’s transformation, from refreshed guest rooms to an elevated dining experience and a redesigned poolscape, through a comprehensive, story-driven campaign.

“We are honored to collaborate with The Westin Tampa Bay during this exciting transformation,” states Lisa Williams, President of Evolve & Co. “Our goal is to craft a narrative that not only highlights the hotel’s evolution, but also deepens its connection to the Tampa Bay community and beyond.”

The year-long initiative will unfold in three distinct phases, beginning with upgraded guest rooms, following with the launch of a new restaurant concept, and the final reveal of revitalized pool and outdoor spaces. Each phase will be supported by tailored media relations, immersive content production, influencer collaborations, and regional visibility efforts.

Evolve & Co will continue to leverage its deep knowledge and experience in the hospitality sector, creating dynamic, engaging campaigns that drive both local and wide-range visibility. With a strong track record of success with other properties, the agency is uniquely positioned to help The Westin stand out in the competitive hospitality landscape.

The scope of work includes the development of high-impact press materials, coordination of media interviews, production of video and photo content, influencer partnerships, digital outreach, and submissions to leading tourism bureaus including Visit Florida, Visit Tampa Bay, and Visit Orlando.
By delivering a blend of creative storytelling and strategic execution, the campaign will generate excitement across key audiences, from leisure and business travelers to meeting planners and the local community.

THE WESTIN TAMPA BAY: The Westin is a premier hotel located in the heart of Downtown Tampa, offering modern accommodations, wellness-inspired amenities, and scenic waterfront views. The property is currently undergoing a transformative renovation to enhance guest experiences and elevate its standing as a top destination for travel and events. 7627 W Courtney Campbell Cswy, Tampa, FL 33607 | (813) 281-0000

EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. www.evolveandco.com

Editors: For details, or to schedule an interview contact Lisa Williams [email protected] or 727.490.9835.

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