While Google is getting ready to release its own tool, Bard, Microsoft Bing is collaborating with ChatGPT directly.
Within a few weeks, ChatGPT will be incorporated into Bing’s search interface, which has been fighting a losing battle with Google since its inception in 2009. The sophisticated chatbot ChatGPT, developed by OpenAI, can provide in-depth answers to both straightforward and difficult questions.

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GPT-4, which is rumored to be substantially faster than GPT-3.5, will be integrated with Bing. The information comes after Microsoft’s multibillion-dollar investment in OpenAI in January.
Google is attending the event. Not to be outdone, Google has announced that it would increase the accessibility of Bard, its conversational AI service powered by LaMDA, in the upcoming weeks.
In a recent blog post, Sundar Pichai, the CEO of Google and Alphabet, stated: “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s looking for additional perspectives, like blogs from people who play both the piano and the guitar, or going deeper on a related topic, like steps to get started as a beginner, these features will be rolling out on Google Search soon.”
“A significant new step in the development of AI.”
Why we care about Natural language generation (NLG) assisted by AI has been around for a while. Enterprises were adopting it in the 2010s to produce documentation (mostly non-critical) in massive quantities. Even the U.K. weather service has used it to increase the scope of its forecasting. It has been used to create email subject lines and content.
So what have we been witnessing lately? For starters, there are concerns about students utilizing NLG to make assignments as it appears to be on track to becoming widely and inexpensively available. And right now it appears like NLG will take control of search. Of course, everyone recognises the value of search.In the context of brand and product or service discovery, search is, of course, of utmost relevance to all marketers, not just SEOs.
Where the action really happens. Imagine — and Google has already created mock-ups — a page of search results that begins not only with a brief response to a search query (we already have that), but with an answer so in-depth and responsive that the links to websites that follow become far less helpful and interesting to the user.
The potential presents a number of issues, including the effect on website traffic and the fascinating possibility that Google could hurt its own digital advertising business. Whatever the answers to these concerns, it seems likely that search might feel very different from how it does right now in a matter of months.

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