The global general purpose wipe market is anticipated to grow significantly at a CAGR of 5.6% over the forecast period (2024-2031). The global general purpose wipes market growth is majorly driven by the introduction of new products by prominent players operating in the market growth. In addition,  in February 2022, Essity maker of the Tork brand, has acquired Legacy Converting, Inc., this acquisition will strengthen the Tork portfolio, and provide significant benefit to Essity’s customers, by offering surface cleaning disinfected products. For instance, in July 2021, Unicharm Corp. launched mamy poko premium baby wipes in Taiwan. The new product is integrated with the quality of providing safety, and had been certified by STANDARD100 by OEKO-TEX, shows a proof of higher safety.

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Similarly, in October 2021, Ecolab Inc. expanded its wipes manufacturing units with the acquisition of the National Wiper Alliance. This acquisition resulted in expansion of the product by adding five manufacturing lines, which produces disinfecting wipes products. Additionally, in October 2021, Dreumex had expanded its lineup list by adding, surface disinfecting wipe, which offers a 30-second to kill SARS-CoV-2, and a 5 minute dwell time. Considering these product launches, considerable growth can be expected during the forecast period. 

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Market Coverage

Segment Covered- by type , by application  
Regions Covered- North America, Europe, Asia-Pacific, Rest of the World

Competitive Landscape- The Kimberly-Clark Corp., P&G., Pigeon India., Unicharm Group, Accrol Group , Albaad., Ariya Impex India Pvt. Ltd., and others. 

 Key questions addressed by the report

What is the market growth rate?
Which segment/region dominates the market in the base year?
Which segment/region will project the fastest growth in the market?
How has COVID-19 impacted the market?

o             Recovery Timeline

o             Deviation from the pre-COVID forecast

o             Most affected region/segment

Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?

Global General Purpose Wipe Market– Segmentation

By Type

Cloth 
Paper
Plastic 

By Application  

Industrial 
Institutional 
Others 

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