Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance.
Fibrenew is a market leader in the restoration of leather, plastic and vinyl. The niche service franchise operates as home-based, mobile operation that caters to the aviation, automotive, commercial, marine, medical and residential markets.
What The Survey Results Showed:
Fibrenew Franchising was among 334 franchise brands, representing over 30,000 franchise owners, that participated in Franchise Business Review’s research, which was conducted between May 2015 and November 2016. Fibrenew’s franchisees were surveyed on 33 benchmark questions in the areas of financial opportunity, training and support, leadership, operations and product development, core values (e.g., honesty and integrity of franchisor), general satisfaction, and the franchisee community. An additional 16 questions asked franchisees about their market area, demographics, business lifestyle, overall enjoyment running their franchise, and role in the franchisee community.
The survey data reflected:
Fibrenew Franchisee Satisfaction83% are satisfied with Fibrenew’s Core Values
80% feel connected to Fibrenew’s Franchisee Community
82% satisfaction with Fibrenew’s Ongoing Support
81% are happy with Fibrenew’s Products & Services
81% enjoy the Fibrenew Team Culture
82% Trust Fibrenew as a franchisor
84% rate Fibrenew’s Honesty and Ethics as high
84% Respect Everyone in the Fibrenew franchise system
83% believe that Fibrenew Cares About Their Success
83% feel that other franchise owners Support the Brand
84% have a High Level of Personal Enjoyment in operating their franchise
81% of Fibrenew franchisees Would Recommend the Business to Others
“We are very happy to know that the lion’s share of our franchisees are satisfied with many of the key areas of our franchise system,” says Jesse Johnstone, VP of Marketing & Technology at Fibrenew. “We care so much about the success of our franchisees on every level and while our work will never be done, this survey has lead us to see that as a company, we’re very much on track.”
“Franchises that survey their franchisees realize that transparency and openness contributes to a trusting relationship,” says Eric Stites, CEO of Franchise Business Review. “Franchisee satisfaction ratings show you whether or not a franchise opportunity is really as good as it appears and fits your values and vision by providing insight into a system’s culture, training, leadership, financial outlook, franchisee community, and much more.”