Newport Beach, CA (August, 2021) - Trivver is excited to announce it has joined the Interactive Advertising Bureau’s (IAB) Games and eSports Board of Directors.

With gaming revenue increasing by roughly twenty percent each year, this $130 billion dollar industry is expected to continue dominating today’s digital marketplace for years to come.

As such, Trivver’s founder and CEO Joel LaMontagne states, “I’m especially excited to join the IAB’s gaming board to share ideas on how advertisers can reach new audiences and developers can further monetize content in ways that up until now, have not been possible.”

Historically, other than simple advertising such as background signage and logos on apparel, publishers have been generally reluctant to embed ads within games given the presumption they disrupt and take attention away from gameplay. On the other side, advertisers have been hesitant to participate given lack of data reporting and as importantly, protecting brand identity. After all, who wants to pay for placements if products could be subject to exposure alongside questionable gameplay?

“We’re completely aware of the issues but unbeknownst to many, recent advances in technology have solved much of these concerns and more,” states LaMontagne, “I’m very much looking forward to sharing these solutions so that content publishers can easily increase revenue and advertisers have a new means of exposing products personalized to audiences that up until now, have been difficult to reach.”

Zoe Soon, VP of Experience Center at the IAB states, “We’re thrilled to have Joel as our newest member to the IAB’s Games and eSports Board of Directors. With his extensive experience in digital marketing along with his historical love for gaming, we feel strongly he will bring highly innovative, creative and impactful ideas to our constituents.”

With members such as Facebook, Google, Unity3D, Microsoft, Zynga and others, LaMontagne concludes, “Ever since I was young, I’ve enjoyed gaming and feel lucky to participate with these companies and more to bring further evolution to the gaming marketplace.”

About Trivver

Trivver is a cutting-edge ad technology that makes promoting and selling brands in the 3D/AR/VR world simple, smart and effective. To learn more about Trivver’s ad tools, please [email protected] or visit https://www.trivver.com/

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy offce in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

CONTACT:
Alan Haft, Trivver
[email protected]

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