Basically Flappy. Bird was largely ignored upon when it’s released on May, 2013.. By summer it had started to find an audience in Russia and Australia. By December there was a huge spike in US downloads, and by January it was number 1 in 107 countries. Within a small duration of time, Flappy Bird id downloaded 50 millions of users and it reveals just like a digital tsunami of players. It is the result of the strategy of the game. The game field is a side-scrolling series of tubes lifted straight from Mario games. Tubes extend from the top and bottom of the screen to different lengths, creating a gap between them. The goal is to steer a bird (which really looks more like a fish with wings) through as many gaps as possible. This is done with one tap, which makes the bird rise. After each tap, the bird falls. Psychologically, It gives the idea to its user to play again and again for at least wining one time. So people try to get a sense of Flappy’s broad movement arcs in order to earn a slightly higher score. This takes many, many more tries and the app became highly addictive, being challenged to set a high-score on a global leader board.
At that time, It was fully viral. The game was free, supported by a single banner that its creator claimed was earning $50,000 a day. This app seemed to have a mysterious, seductive power. The viral nature of the game and lots of angry statement by its frustrated users, the sense of sickness of the users makes floppy. Bird ‘s Success very controversial. The emotional stimulation of the game which makes it highly popular becomes as a game of crude, purposeless, simple, and difficult to get right.