Barbie dolls maintain their position in the toy industry


Posted May 11, 2020 by Funcorp

There is no doubt that Barbie dolls have been the favourite of the kids since ages. These shimmery dolls are manufactured by Mattel. The company craft these well-dressed dolls keeping in mind the needs and desire of the children.

 
Barbie Doll, this popular brand has made its way to every kid’s heart since their established in 1959. In a recent media report, it has been said that the company has able to maintain its position in the toy market. It has also been said that this year it has swiped all the records of the previous years. It has sold the most products compared to other brands.

The American businesswomen Ruth Handler has been created with the creation of fashionable dolls. She got her inspiration from the German Doll called Bild Lili. Barbie has been always considered as an adult doll for its features.

Barbie is considered as the figurehead of Mattel. The doll comes with accessories, other family members and collectable dolls. The figurine has been an important part of the toy fashion doll market for over fifty years.
Mattel has also stated that it has sold over a billion Barbie dolls all over the world. This has helped the company’s largest and most profitable line. But it has also been observed that sales have sharply declined since 2014.

After that, the doll transformed the toy business in affluent communities worldwide by becoming a vehicle for the sale of related merchandise. Very soon the doll had a significant impact on social values. It also started conveying characteristic of female independence. It came with a multitude of accessories and an idealized upscale lifestyle. All of this has influenced kids in every way.

After their huge success, the doll has expanded into a media franchise that includes animated films, television specials, video games. The products not only include the range of dolls but also comes with their accessories and clothes.

Not only this, but Barbie dollhas also become a cultural icon. It has also been given honours that are very rare in the toy world. All of these has made the brand the number one toy brand in the world. For the huge success of the brand, they have decided to manufacture dolls for the adult collectors also.
Now Barbie has become a member of the household. From little girls to young ladies, everyone has become a fan of these amazing fashionable dolls. Mattel has also stated in the recent reports that they have sale millions of dolls and made unimaginable profits. They are dreaming to fly higher with all the love and support of their customers.


About Funcorp:

Funcorp is raising as one of the key players in the toy industry of India. Ithas the largest stock of toys from brands like Barbie, Funskool, Leapfrog,Nerf, and much more. These toys are available at their online as well asoffline outlets. They provide excellent offers to the customers who buy thefashionable toys from them.

For more information, please visit: https://www.funcorp.in/
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Website: https://www.funcorp.in/
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Categories Baby , Fashion , Free
Tags barbie doll house , barbie dolls
Last Updated May 11, 2020