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Market Scenario

The video streaming software market isn’t just growing, it is accelerating. Video streaming refers to real-time viewing of content sent over the internet in a compressed form. Video streaming software services of Netflix, iTunes, Hulu, and YouTube have gained much popularity among the end users.

Brightcove, Inc., IBM Corporation, Kaltura, Inc., Kollective Technology, Inc., Ooyala, Inc., Panopto, Polycom, Inc. and Qumu Corporation are a few major players in the global Video Streaming Software market. Cisco is demoing its new infinite video platform which is a hybrid cloud over the top (OTT) and DVR optimization product. The infinite video platform is designed to make streaming video automatically optimize for ideal results on any type of device, and at scale, whereas, Twitter has entered into the partnership with 16 new streaming companies such as Vox Media, Viacom, the WNBA, BuzzFeed, and others. This partnership will help Twitter to increase its customer base for live Video Streaming Software. Also, growing demand for on-demand video streaming software from small and medium business units is set to drive the growth of the video streaming software market. Increasing traction of video-as-a-service in enterprises due to the lower total cost of ownership is one major factor responsible for fueling the growth of the global video streaming software market. Also, extensive use of videos in corporate training is another factor boosting the market growth.

The transcoding and processing solution sub-segment of the global video streaming software market is expected to hold the largest market share of the market, whereas, video analytics solutions segment is expected to grow at the highest rate during the forecast period owing to the increasing adoption of video analytics to receive an end-to-end view of the video performance from the server to the network and finally to the players. Also, the growing trend of on-demand video streaming software is one major factor driving the growth of video streaming software market.

The North America region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North America market due to rising technological enhancements and growing adoption of artificial intelligence in the region. Moreover, the region has a well-established infrastructure, which allows faster implementation of advanced technologies. Additionally, the growing adoption of social media is another major factor driving the growth of the video streaming software market in the region.

The global video streaming software market is expected to grow at a CAGR of approximately 18% during the forecast period 2017-2023.

Key Players

Some of the prominent players in the global video streaming software market are Brightcove, Inc. (U.S.), Haivision, Inc. (Canada), IBM Corporation (U.S.), Kaltura, Inc. (U.S.), Kollective Technology, Inc. (U.S.), Ooyala, Inc. (U.S.), Panopto (U.S.), Polycom, Inc. (U.S.), Qumu Corporation (U.S.), Sonic Foundry, Inc. (U.S.), VBrick (U.S.), and Wowza Media Systems, LLC (U.S.) among others.

Segments

The global video streaming software market is segmented by component, streaming type, deployment and vertical. Based on the component, the market is segmented into solution and service. The solution segment is further classified into transcoding and processing, video management, video delivery and distribution, video analytics, video security and others. The service segment is further classified into professional services and managed services. Based on the streaming type, the market is segmented into live streaming and video-on-demand streaming. Based on the deployment, the market is segmented into the cloud and on-premise, whereas, based on the vertical, the market is segmented into BFSI, healthcare, education, media & entertainment, government, and others.

Regional Analysis

The global video streaming software market is studied in Asia Pacific, North America, Europe, and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia Pacific is projected to grow at the fastest rate during the forecast period. The growth of the market in North America is attributed to technological advancements and increased adoption of live video streaming software applications across various industry verticals.

More Information : https://www.marketresearchfuture.com/reports/video-streaming-software-market-5228

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