Film Star Fronts New Jewelsouk Campaign

Gitanjali Group-owned Indian online jewellery retailer Jewelsouk.com has announced a television promotional campaign with Bollywood actor Sunny Leone as its brand ambassador.

Gitanjali, which acquired the brick-and-mortar jewellery retail chain Jewelsouk, launched the online retail brand as a separate operation that holds no inventory, but allows the brands carried by it to fulfil consumer orders directly.

The portal offers a range of jewellery brands, gold and silver bullion and watches including Gitanjali-owned brands like Nakshatra, Gili, Asmi, Nirvana, Maya Gold and Shuddhi.

Jewelsouk.com President Saurav Bhattacharya said, “Today’s millennial online jewellery shopper is difficult to please because her standards are high. She is willing to explore more and continue the search till she finds just what she wants. Jewelsouk.com is the answer to this need for a multi-brand and multi-category jewellery marketplace.”

Said the new brand ambassador, Sunny Leone, “Anytime shopping, with assured quality, wider choice and great savings – that’s exactly what we need.”

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