The global mobile marketing market is growing at a significant CAGR during the forecast period. One of the most crucial factors assisting in the growth of the market is the rapidly increasing use of smartphones to access online content; in addition, location-based mobile marketing is gaining traction owing to rapidly rising smartphone penetration. Further, almost all users use their personal smartphones to connect to the internet. Although, personal computers are still leading in terms of internet access, yet the rate of the smartphone to access the internet is rising at a great pace. Hence, contributing to the growth of the market.

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Mobile marketing is one of the key digital marketing strategies employed by organizations to promote their products and services. It also allows companies to minimize paper costs and represents a fast and convenient means of communication with potential customers. This allows the convergence of new and innovative promotional approaches with the same marketing strategies to maximize their effect and approach to potential customers. Additionally, smartphones are one of the largest sources of digital data generation; a myriad of this data is generated on accounts of using a web browser, smartphone applications, and social media websites. Furthermore, organizations are rapidly adopting AI and big data to monitor consumer behavior and analyzing their preferences to further reach potential customers is anticipated to assist immensely in the growth of the mobile marketing market in the coming years.

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Some of the top companies such as Netflix and Amazon have already implemented AI to market. Further, most companies across the globe are looking forward to AI as a future source of marketing that simplifies workflows in various ways, hence it is one of the major factors leading the growth of mobile marketing market, in addition, OTT services are rising swiftly and quickly and their adoption are on peak as cable TV is getting obsolete that is further assisting in market growth. The key market players dominating the global mobile marketing industry include AdColony, Inc, Airpush, Inc., Amobee, Inc., Appency, LLC, AT&T, Inc., Celtra Inc., Google LLC, GroundTruth Inc., IBM Corp., and InMobi Pte Ltd. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players.

Global Mobile Marketing Market - Segment

By Channel

• SMS & MMS
• Mobile Web
• Emails
• Push Notifications
• Others (QR Codes)

By Industry

• Retail & E-commerce
• BFSI
• IT & Telecom
• Media & Entertainment
• Others (Healthcare)

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Global Mobile Marketing Market – Segment by Region

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

• AdColony, Inc
• Airpush, Inc.
• Amobee, Inc.
• Appency, LLC
• AT&T, Inc.
• Celtra Inc.
• Google LLC
• GroundTruth Inc.
• IBM Corp.
• InMobi Pte Ltd.
• Microsoft Corp.
• Oath Inc.
• OpenMarket, Inc.
• Oracle Corp.
• PreApps, LLC
• RhythmOne, LLC
• Salesforce.com, Inc.
• SAS Institute Inc.
• Tapjoy Inc.
• Twitter, Inc. (MoPub)
• Yodel Mobile Ltd.

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