A Celebration of Italian Talent
Launched in 2020, Italian Creativity on the Runway is the flagship event of IWG Switzerland’s Italian Creativity Events, designed to showcase the brilliance of Italian talent across fashion, art, design, luxury, and more. This year’s edition held at Maserati CAR AVENUE Genève's showroom in Geneva, will feature an impressive lineup of designers from across Italy, including Milan, Turin, the Island of Elba, Naples, Venice, Verona, and Forlì, alongside local designers of Italian origin based in Switzerland. The collections span evening wear, loungewear, footwear, and accessories, ensuring a comprehensive celebration of Italian fashion.

Brands on the Runway:
• Aetalia: https://www.aetalia.com/en/
• Aerial Costume: https://aerialcostume.it/pages/chi-siamo
• Antonino de Simone: https://www.antoninodesimone.it/en/
• Atelier Bagatelle: https://atelier-bagatelle.ch/
• Casa Givash: https://casagivash.com/
• La Vera Capri: https://www.laveracapri.it/
• Il Numero Tre: https://ilnumerotre.it/
• Manikomio Dsgn: https://www.manikomiodsgn.com/
• Mariella B. Green: https://mariellabgreen.com/
• Nuage: https://nuagecashmere.com/
• Sara Spadone: https://saraspadone.it/
• Tucano: https://tucano.com/
• Vivi Friulane: https://www.vivifriulane.com/


An Inclusive Runway
IWG Switzerland embraces inclusivity, celebrating diversity on the runway. This year, the models will include not only seasoned professionals but also individuals from various walks of life, representing all ages, shapes, and sizes.

Behind the Scenes Excellence
The event’s creative team features some of the best in the industry:
- KIKO MILANO returns as the Official Make-Up Artist. - https://www.kikocosmetics.com/
- Jean Louis David Vesenaz will serve as the Official Hairstylist.
https://www.jeanlouisdavid.com/salons/10-route-d%27hermance-1222-vesenaz
- La Muse Boutique, Geneva, will help brands expand their presence in the Swiss market.
https://www.lamusegeneva.com/
- Photo-Events.ch, led by Mr. Galardi, will provide expert lighting, audio, and visuals.
https://www.photo-events.ch/
- Inside Space VR will document the evening as the official videographer.
https://www.insidespacevr.com/
- Studio Gellner - will support pre-event preparations, including model fittings and photo shoots.
https://www.studiogellner.com/

In addition Institut International de Lancy (IIL) IB students will gain hands-on experience, contributing backstage, in event preparation, organisation and communication as part of their CAS program.
https://www.iil.ch/

A Shared Mission of Creativity and Collaboration
IWG Switzerland, powered by the Italian Chamber of Commerce for Switzerland, is a not-for-profit organization based in Geneva. Its mission is to foster connections and exchange between Switzerland and Italy, promoting Italy's creativity and savoir-faire through a dynamic network of professionals, businesses, and local government partnerships.

The event is honoured to welcome the presence of the Consul General of Italy in Geneva, Nicoletta Piccirillo further reinforcing its importance as a celebration of Italian culture and style.

Join Us on December 5th, 2024
Experience the best of Italian creativity at the Maserati CAR AVENUE showroom in Geneva. Meet the designers, discover their collections, and enjoy an evening of elegance and innovation.

Supporting a Worthy Cause
The 2024 edition will also support Helpcode Switzerland, a nonprofit organization dedicated to improving the lives of children through education and sustainable development.


For additional information about the event and the participating designers, visit:
https://www.iwgswitzerland.com/2024edition

For press inquiries or more information, please contact:
[email protected]

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About IWG Switzerland
IWG Switzerland is a volunteer-driven nonprofit organisation powered by the Italian Chamber of Commerce for Switzerland. Through innovative events and partnerships, it aims to highlight Italian creativity and strengthen ties between Switzerland and Italy.

About Italian Chamber of Commerce for Switzerland
A promoter of the Sistema Italia, the Chamber is a key reference point for the development of Italian economic activities in Switzerland. It fosters beneficial commercial and personal relationships and highlights the Italy brand in every context.