Gone are the days, when the Indian audience were only dependent on CDs, pen drives or on pirated music websites in order to stream their favourite music.
With the evolution of digital media, now it is quite easy to stream your favourite artist music and to download a music playlist a music playlist in a legal and genuine way. Thanks to the JioSaavn, Gaana, Hungama and Wynk, for their arrival on Internet with million of songs in their database.
Nowdays, more peoples are streaming music through these services and the the Indian music industry is seeing a major lift. The major benefits of these streaming platforms over other platforms like Apple’s itunes is that, it is not compulsory to buy paid subscription and you can stream latest music on them for free. They updates their database each minute with fresh bundle of new songs.
Also the entry of Spotify and Youtube music will further accelerate the growth of music streaming. As of now, Gaana, the music service owned by Times Internet, is boss among all these with around 80 million monthly active users.
But there is no doubt that old music streaming giant like Songspk and still have a huge market share. But from all these platforms, Gaana service is the only in the country which allows users to read the lyrics of the songs too.
The Indian market is one of the hottest topic in the industry right now. The data cost being high in India until a few years ago was a factor that dissuaded people from making the shift to music streaming. Thanks to the Jio for providing such a low cost data to the Indian audience, which is playing a impact full role in online streaming.
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