Motioney-Motioney Review- Video Marketing

Take lighting. My friends often ask me why their videos look like home movies even though they might have a really nice HD camera. I tell them the biggest difference is not the camera at all. It is how you light. Famous filmmakers like Steven Spielberg, Alfred Hitchcock, and James Cameron have said many times that lighting is EVERYTHING. A cinematographer lights the scene properly. This means controlling the light to enhance the look and feel. Most videographers just plop some lights down near the person they are filming and then record. Which is why their business videos looks like, well, a plain business video.

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