A barcode printer is referred as a computer device that is used for printing barcode tags or labels that is attached or printed on the objects. They are usually used to print barcodes on products before shipment or to tag retail items. Barcode printers operate faster compared to other printers and they provide a longer service life. A Barcode printer uses one of the two technologies from direct thermal printer and thermal transfer printer. Direct thermal printer uses heat to cause chemical reaction in special design that turns the paper black. Thermal transfer printer also uses heat and that heat melts a resin or waxy substance that runs over the tag of the material.

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Barcode printers are used in different industries such as manufacturing, retail, commercial and others. They provide advantages of fast service with reliability and cost effectiveness, easy accessible, sharp print quality, high durability and scanability.

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The market can be segmented on the basis of end users, technology and geography. By end users the market can be segmented into industrial/manufacturing, retail, government and commercial, healthcare and transportation/logistics. By technology the market can be segmented into direct thermal printers, portable thermal, laser, thermal transfer printers and others. By geography the market can be segmented into Europe, North America, Asia Pacific and Rest of World. This segment gives a clear idea about the market size, trends, evolving technologies in barcode printers, drivers, restraints and opportunities of the market.

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