The SEA market for freezers and beverage & wine coolers, in terms of revenue, was valued at US$ 1,011.0 Mn in 2014 and is forecast to grow at a CAGR of 6.4% during the period 2014 to 2022. Growth in demand for packaged foods and non-alcoholic drinks and high economic growth with increase in establishments such as hotels, cafés and food chains are key factors driving the growth of SEA freezer and beverage & wine coolers market. In addition, growth in number of modern grocery retailers such as hypermarkets, supermarkets and superstores apart from independent outlets in the region is further expected to drive the growth of this market over the forecast period.

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The SEA freezer and beverage & wine coolers market was dominated by the freezer category with a market share of around 58% in 2014. Food and packaged food, dairy, confectionary and ice-cream industries in SEA are driving the freezer market. Wine coolers market is forecast to grow at a significant rate during the forecast period 2014 to 2022. Food & beverages and tourism industries are expected to drive the demand for wine coolers in the SEA region.

This market is led by the freezer category, which accounted for a 58% share in 2014. This segment is driven by the growing demand for dairy products, frozen and packaged foods, ice creams, and confectionaries. The boom of the tourism industry and rapid growth of the beverages sector are projected to significantly boost the wine coolers category.

Freezer Market, by Product Type

> Ice-cream Freezers
> Chest Freezers
> Upright Freezers

Accounting for a 42% share in 2014, ice cream freezers dominated the overall market. The segment of chest freezers is projected to witness the highest CAGR at 7.0% from 2014 to 2022, fueled by the rising demand from traditional retailers and convenience stores.

Freezer Market, by Capacity

> 500 & Above Litres
> 300 to 500 Litres
> 200 to 300 Litres
> 200 to Below Litres

Making up 32% of the overall freezer market in the SEA region, the segment of 300-500 liters held the largest share in terms of revenue.

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Freezer and Beverage & Wine Cooler Market, by Countries

> Indonesia
> Vietnam
> Thailand
> Philippines
> Malaysia

Accounting for a share of nearly 36% in 2014, Indonesia dominated the SEA freezer and beverage and wine cooler market owing to the growing demand for frozen and packaged foods, ready-to-eat meals, and sauces and dressings, and the rise in population.

Vietnam held the second largest revenue share of the overall SEA freezers and beverage & wine coolers market in 2014. Beverage coolers market in Thailand is expected to achieve significant growth during the forecast period from 2014 to 2022. Strong GDP, economic growth rate and rapid urbanization and advent of BPO and KPO industry across the SEA region are expected to primarily drive the growth of freezer & beverage and wine cooler market in SEA. Opportunities from other countries including Philippines and Malaysia are expected to further drive the growth of SEA freezer & beverage and wine coolers market during the forecast period from 2014 to 2022. Leading companies operating in SEA region in the freezer and beverage coolers market include AB Electrolux, Concepcion Industrial Corporation (CIC), Frigoglass SA, General Electric Corporation, Hoshizaki Singapore Pte Ltd., Midea Group, Sharp Electronics Co. Ltd. and South East Asia Hamico Export JSC. Also few of the domestic manufacturers include PT. Royal Sutan Agung (Indonesia), The Cool Company (Thailand), PT. Indotara Persada (Indonesia), and SAMEMAX Refrigeration Sdn. Bhd. (Malaysia) among others.

Companies profiled in this report include:

> AB Electrolux
> Concepcion Industrial Corporation
> Frigoglass SA
> General Electric Corporation
> Hoshizaki Singapore Pte Ltd.
> Midea Group
> Sharp Electronics Co. Ltd.
> South East Asia Hamico Export JSC
> PT. Royal Sutan Agung
> Samemax Refrigeration Sdn Bhd.
> Sanden Intercool
> The Cool Company

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