The primary objective of a power distribution unit (PDU) is to provide power to various network components of a server rack present in a data center. Growing need for data centers to optimize power consumption and the rising cost of power have led to the increasing demand for PDUs for effective and monitored power distribution. The global PDU market is expected to grow positively at a CAGR of 9.3% during the period between 2015 and 2021. The overall market was worth US$1.07 billion in 2014 and is projected to be valued at US$1.94 billion by 2021.

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Discussing the factors impacting the growth of the global PDU market, the report points out that an increase in demand for data centers and the need to reduce the operational cost of data centers have boosted the overall PDU market.Product innovation, coupled with large-scale production, is also expected to augment the growth of the global PDU market. Economic growth in emerging markets will further drive the demand for power distribution units during the forecast horizon. However, the report states that the high commercial and operations price of PDU failure and increased complexity of data center servers will restrain the overall market. The global PDU market has a huge opportunity to grow with innovations in power distribution units. New regulations for assuaging environmental and data privacy concerns will open new avenues for growth of the market.

The global PDU market is primarily driven by an increase in the amount of data generated globally.
Growing population across the globe, in turn, is increasing the amount of data being generated across various sectors such as Telecom & IT and Banking, Financial Services and Insurance (BFSI), and Government among others. Generation of data is triggered by multiple factors such as an increase in penetration of process automation in the power industry, rising volume of unstructured data from operations and increase in volume of machine sensor data among others. Increasing volume of data has automatically increased the demand for data centers across the globe. Furthermore, the overall economic growth, increase in the number of internet users and increasing preference for online shopping globally has increased the demand for data centers. Additionally, increased acceptance of cloud computing and virtualization across all industry verticals globally has also increased the demand for data centers. The increase in demand for data centers has positively impacted the PDU market. Data centers rely heavily on PDUs for distribution of power to network components of a server rack. Furthermore, PDUs are also used to track power usage by each component of the rack and for reduction of the overall power consumption throughout data centers. Moreover, PDUs can help to minimize the downtime of servers and thus increase uptime.

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Considering all these positive impacts, demand for the PDU is set to rise during the forecast period from 2015 to 2021.

In 2014, telecommunication and information technology was the largest application segment and accounted for a 31.3% share in the market. The growth of this application segment can be attributed to the increasing number of internet users worldwide and rising acceptance of online shopping in emerging economies such as India and China. The demand from telecommunication and IT is expected to drive the demand from the market in the near future.

North America was the largest regional market for PDU in 2014 and accounted for a 35.8% market share. Increased adoption of cloud computing and server virtualization is expected to drive the demand from the PDU market in North America.

Some of the key players in the global PDU market are Cisco Systems, Tripp Lite, Raritan Inc., Eaton Corporation, Cyber Power Systems, Server Technology Inc., and Schneider Electric.

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