Data appending fills the gaps in the database that helps to get rid of the incomplete and inaccurate information. For instance, some customers might be missing a home or work phone number, because of an outdated email address, gender, job title, etc. Data Appending Service in simple means to be updated with the latest information and increase the accuracy of the data.

Thus, it is highly essential to have effective contact appending services that take care of data issues that may arise from time to time. Data appending services involves the following processes:

• Business relies heavily on emails, therefore emails marketing is the top choice for marketers and businesses alike for its easy access and affordability.

• Formatting and Uploading all the data that has to be appended is identified and is converted into a particular format then compiled into a single file to upload to the secure files of the append service provider.

• Matching and enhancing the data reach the appending team; the files undergo a rigorous formatting process. The client file is matched with the master database of business records.

• Verification and validation is done once the matching process is completed, the appended files are transmitted to the verification team for validation. Each of these emails is verified and validated. The process is inclusive of both manual and automated verification.

• The opt-out messages comprise of an automated opt-out message that is propelled to the appended email address, representing that the client wishes to communicate with the addressee via email.

• Download the appended files upon accomplishment of the appending process; the file is all set to be downloaded by the client. Appended service providers offer to send the client the appended file.

Incomplete and inaccurate information can greatly damage the chances of making successful sales transactions. Lately, maintaining data quality by the IBC Connect has become a necessity for every B2B business to sustain an intact database, design successful marketing campaigns, and crack profitable deals.