The PGDM in Marketing is a two-year full-time post-graduate diploma programme that requires a graduating degree in any subject with a minimum aggregate score of 50%. Those with a marketing or sales background are given priority during admittance. Others will need at least two years of experience in the field. The cut-off marks for PG Diploma in Marketing Management course vary by institute. Various reputable colleges hold entrance exams followed by interviews to determine a candidate's eligibility for admission.
Marketing Management, Advertising and Marketing Research
are all topics included in the PGDM in Marketing programme. It also considers how e-business might help a company's marketing function. An organization's competitive advantage depends on important strategic marketing decisions in a global marketing environment characterised by fierce rivalry and quick Internet-induced changes. This curriculum provides a solid foundation in marketing concepts and techniques, allowing decision-makers to improve their problem-solving and decision-making abilities.
Market Research Analysts, Marketing Managers, Marketing Executives, Brand Managers, Marketing Communications Managers, Advertising Managers, New Product Managers, Sales Managers, and other positions in Publishing Companies, Retail Companies, Academic Institutions, Advertising Companies, Manufacturing Companies, Finance and Insurance Companies, and other fields may be available to PGDM in Marketing graduates. There is also pgdm in business marketing which is very well known for its great scope.
In India, the typical full-time fee for a PGDM in Marketing programme ranges from INR 75,000 to 2.2 lakhs each academic year, while the average pay paid to such professionals ranges from INR 2 to 15 lacs per year, with experience and expertise boosting the salary offered.
What exactly is a PGDM in Marketing?
The PGDM in Marketing programme is designed to provide qualified students with managerial training that will affect their thinking and performance at work, even under pressure and deadlines. It aids in the development of abilities necessary for personal development and leadership in a marketing context. It also seeks to improve the candidate's decision-making skills in real-world business settings. A marketing executive or manager must also have problem-solving and analytical abilities.
Marketing is a crucial interface function with the market environment, with a strong emphasis on output delivery. Its job is to make sure the company's products and services are in line with market demands and that customers get the benefits they want. After completing the PGDM in Marketing programme, a marketing executive or manager will be able to appraise the market, it's environment and its competition, make managerial decisions, and communicate the organization's long-term objectives. After completing the programme, professionals can anticipate quick job advancement.
Marketing is essential to the survival and success of any firm, hence a PGDM in Marketing is beneficial to executives working in any organisation. If they enroll in marketing management courses, individuals in this field will be able to efficiently design brand management plans and perform as marketing professionals.
The course provides a once-in-a-lifetime chance for fresh graduates and experienced professionals who wish to enter the tough sector of marketing, where professional progress is limited only by their aptitude, desire, application, and determination. It's also ideal for established entrepreneurs that want to improve, extend, and diversify their operations. Because of the global and national expansion of business, the demand for marketing specialists is growing at an ever-increasing rate.
So, whether dealing with physical products or services, there are a variety of unique areas where competent managers are in high demand. IMT is one of the widely known PGDM colleges in Maharashtra where you can apply and take admission. Other specialisations are also available including PGDM Financial Management, Operations Management and Human Resources Management.