The global color cosmetics market is observing a significant growth due to increasing consciousness among the younger population regarding their appearance, enhanced beauty and personal care sector, innovation of new products, improved quality of life and increase in demand for color cosmetics to reduce age-related skin imperfections. There are several numbers of products and brands that offer a large number of colored cosmetics to consumers. The providers are required to maintain a strong point of difference for their offerings in order to gain maximum consumer base and attain maximum consumer retention.

The primary factors that are aiding towards the growth of the global color cosmetics market include the increasing awareness among the consumers regarding their appearance and the attractive packaging of these color cosmetics. The booming fashion industry is making the younger population conscious regarding their physical appearance and the offerings introduced by the personal care industry is satisfying the social needs of these consumers. The young girls are increasingly following their fashion ideals, as a result, the cosmetic companies are making those celebrities as their brand ambassadors which have greater popularity in the overall market.

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The manufacturers are progressively introducing new colors in lipsticks, nail paints, foundations, face powder and eyeshadows which create a wider scope of expansion for color cosmetics market. The new products introduced are increasingly adopted by the innovators and early adopters of the adoption process cycle that comprises of the majority of the market globally and supports the growth of the global color cosmetics market. However, the high cost of quality chemicals, economic downturn, strict regulations and the high price of packaging are the major factors restraining the growth of global color cosmetic market.

Geographically, North America is the largest color cosmetics market as the demand for beauty and personal care products in the region is increasing. The growing demand for organic cosmetic products, technological upgradation in the color cosmetics, attractive packaging and increasing consumer health awareness about personal care and fashion trends are expected to drive the growth of this market in North America.

The global color cosmetics market is expected to witness the fastest growth in Asia-Pacific. The increasing disposable income of the population, accelerating consciousness regarding appearance and improving quality of life are the major factors contributing towards the growth of the color cosmetics market in this region.

Some of the key players operating in the global color cosmetics industry include Unilever N.V., L'oréal Group, Avon Products, Inc., The Estée Lauder Companies Inc., Shiseido Co. Ltd., Coty Inc., Revlon Inc., Ciaté London, Chantecaille Beaute Inc. and Kryolan Professional Make-Up.

Source: VynZ Research