The global sports nutrition market is expected to witness the fastest growth due to steady changes observed in the market as it involves the change of product from traditional products into more specific products and the target base lies within the conventional customers for this market. There are several varieties of sports nutrition that comprises powders, tablets, bars, gels and ready to drink beverages.
The primary factor aiding towards the growth of the global sports nutrition market include increasing number of health clubs and fitness centres, rapid pace of urbanization, and increasing number of non-traditional users.
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The increasing number of health clubs and fitness centers are driving the growth of the global sports nutrition market. The number of health clubs and the fitness centres is growing due to the increasing consciousness among the people for maintain good health, the increasing number of the younger population and constantly evolving demographics in several developing economies. The increasing number of these incidences is excessively enhancing opportunities for the manufacturers of sports nutrition products around the globe.
It has been observed that the food manufacturers in the region are increasingly relying upon several channels such as seminars and events that help the manufactures in making their product accessible and enhance the brand image of their company. In 2015, the Australian Sports Nutrition (ASN) had launches a contest that was named as “Body Transformation Challenge” at Queensland, the purpose of which was to help the citizens of the country to gain health and fitness objectives in the most efficient and effective manner. The contest has helped the population of that country to gain increasing awareness regarding the sports nutrition that effectively contributed to the growth of the sports nutrition market in Asia-Pacific.
Some of the major players operating in the global sports nutrition market include Glanbia Plc, PepsiCo. Inc., Abbott Laboratories, GNC Holdings, The Coca Cola Company, GlaxoSmithKline, Clif Bar & Company, Universal Nutrition, Creative Edge Nutrition Inc., and Monster Beverage Company.
Source: VynZ Research